For today’s broadcasters, the choice between deploying services on-prem or in the cloud has become a critical decision. On the surface, it’s a simple one — on-prem systems require significant investments in physical infrastructure and time, while cloud solutions offer rapid deployment without the maintenance headaches.
However, if you dig a little deeper, the choice isn’t so clear-cut. To balance costs and their environmental footprint, broadcasters must determine when using cloud over on-prem solutions makes the most sense.
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GB Labs is a well-known provider of industry leading storage, focusing on media-based production storage, from traditional on-premise to innovative solutions, that are ideal for remote and hybrid working needs. The company was established over two decades ago on the premise that regular shared storage has multiple restrictions and complications that can make it expensive and problematic to use.
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I think it is safe to start from the assumption that every media business is moving from a smokestack approach – a production line of bespoke, application specific devices – to a software-defined, cloud smart architecture. This will include large elements of intelligent automation, eliminating the mundane to let people concentrate on where they generate real business value.
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File and object storage are both common technologies used for persistently storing digital media. While files and objects have many similarities, there are some notable differences.
A key difference is that while the contents of a file can be changed at any time, the content of an object can only be set when it’s originally created. An object can be replaced with an entirely new object with the same name (or “key”), but parts of an object cannot be changed independently. Simplifications like this facilitate improved scaling, reliability and data durability when all that’s needed is a mechanism to reliably store and retrieve fixed blobs of data.
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I was quite pleased to be asked recently by a Canadian colleague what our “theme” would be for the upcoming IBC show. For me, theme reflects the ethos of the Blue Lucy approach to trade shows; we don’t tend talk about product features or the specific capabilities in our roadmap.
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Technological transformation offers a host of benefits: it streamlines workflows, reduces inefficiency, and makes life easier for media professionals. So why is such beneficial change frequently met with resistance?
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Recently, the American Society of Cinematographers (ASC) released its Media Hash List (MHL) specification to bring standardization to the media transfer process. The raw amount of data produced in the media and entertainment industry has never been greater than it is today, and will continue to grow well into the future. Similarly, there are now more data transfer points than ever before.
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Cloud adoption in broadcast and media continues to grow with most media businesses have had adopted cloud technology, and this was largely driven by COVID. The move to remote production and the increasing volumes of data due to M&E convergence have all contributed to the accelerated cloud adoption.
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This is the age of multi-tasking and multi-production. Behind the scenes of every news, sport and live broadcast channel is a team of people who make the content come to life, and here in 2022, almost every aspect is driven by computer technology. These live production environments rely on multi-server, multi-PC and multimonitor infrastructure, where people take control through our default peripherals; the keyboard and mouse.
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A discussion of best practices and alternative cost-effective archive solutions for on-going content protection
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