In this session we discuss how consumer viewing habits have changed, and how media companies can best design consumer experiences to enable viewers to make sense of the sheer number of options available to them, and more importantly, how to keep them engaged.
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This presentation will examine the benefits of targeted advertising for viewers, advertisers, and operators, as well as some of the delivery challenges. Attendees will learn how operators can collect viewer data and enhance decisions related to targeted advertising using artificial intelligence. By providing invaluable insights into what content is popular and what’s not, data and analytics help to improve the relevance of content and advertising delivered by service providers to individual viewers and households.
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In this talk, we will present some recent insights, technical challenges, and lessons learned from creating applications, in which we use AI to help the viewer select the right content quickly.
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2020 brought a lot of tough and unexpected challenges. A need for news production from anywhere became even more urgent than ever.
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