Broadcasters and telecommunications companies are facing a seismic shift. The traditional powerhouses of Pay-TV services and over-the-air broadcast television are witnessing a change in viewing as consumers increasingly gravitate towards subscription and ad-supported streaming video. This progressively changes the balance of the importance between traditional and streaming services, even from the same provider. The shift demands a re-evaluation of media supply chains and infrastructures, leading many broadcasters to contemplate a move to the cloud.
In the early days of streaming, subscription costs were low, and viewers were spoilt for choice by series after endless series of top-quality content – think House of Cards, Orange is the New Black and Stranger Things to name just a few. It was this promise of low costs and a seemingly never-ending stream of top-quality content that helped to entice consumers away from cable TV. The steady growth in subscriber numbers allowed for an unprecedented number of new shows to be ordered, which in turn helped to bolster growth. Many dubbed this the era of Peak TV. Streaming services reached record breaking subscriber numbers in 2020 as a result of the pandemic. Netflix reportedly added an extraordinary 36 million subscribers in that period which led it to pass the 200 million mark for the first time.
Josh Arensberg was elected Chair of the IABM Members’ Board in July this year. We asked him to share his vision for where he sees IABM – and our industry – heading.
The world of video consumption is undergoing a seismic shift, and NOVELSAT is at the forefront of this revolution with its groundbreaking 5G Video Solution. In an era where 5G technology promises ultra-fast speeds and low latency, NOVELSAT is transforming video delivery over mobile networks.
In the ever-evolving landscape of media consumption, Over-The-Top (OTT) streaming services have emerged as the new frontier, captivating audiences with a diverse array of content. As the demand for high-quality streaming experiences intensifies, businesses face the crucial decision of either adopting an all-inclusive solution from a single vendor or embracing the intricacies of integrating multiple third-party vendors. While the allure of a “one-stop-shop” solution may seem appealing, a comprehensive evaluation reveals that a multi-vendor approach for developing end-to-end OTT streaming services offers distinct advantages that pave the way for innovation, flexibility, and enhanced user experiences.
If you run any but the smallest media business you have hundreds, and probably thousands, of pieces of technical equipment from multiple approved vendors. Not just cameras or servers, but radio microphone transmitters, portable monitors, lipsync testers and lighting stands. The number of individual items quickly spirals.
To achieve net-zero emissions by 2050, the video industry needs to consider every aspect of its complex ecosystem, and that includes reducing the energy consumed by end user devices when streaming content. There’s been a lot of focus over the years on developing electronic devices to be as energy efficient as possible, as well as improving the energy efficiency of the overall media chain (servers, encoders, cloud storage, etc). What’s less well known is what impact changes made at application level can have on energy consumption when content is streamed. And crucially, what impact do changes made at application level for the purpose of reducing energy consumption, have on the User Experience (UX)? This is a critical factor to establish because UX is a central pillar of any successful video service. Because after all, if video providers have to make a choice between UX and sustainability, UX will win every time. But does UX have to be compromised in the quest for a more sustainable application? Or is it possible to reduce energy consumption on OTT devices by optimizing the application and using energy-efficient UI/UX strategies, all without sacrificing user experience?
Media and entertainment is a well-established industry, with a heritage to be proud of. But maintaining a pivotal role in the consumer landscape for several decades comes with a unique set of challenges. As media and broadcast has evolved from a handful of linear channels through to a multi-platform ecosystem, more content needs to be reformatted and repurposed to reach an increasingly fragmented audience.
It is worth stating, at the very beginning, that there is nothing inherently exciting, engaging or sexy about the cloud. Or about IP media connectivity. They are, in the very best sense of the term, enabling technologies.
What they enable is a massive cultural shift in the media industry. This is the opportunity for a completely fresh look at how we do business, how we satisfy our viewers and subscribers, and how we make money.
You don’t need to be Nostradamus to work out that linear TV will one day go the way of Monty Python’s parrot: it will cease to be. The timing, however, is less predictable. Because unlike Python’s Norwegian Blue, scheduled TV continues to provide meaningful company in our living rooms. It will inevitably fall from its perch, but with a sizeable audience still feeding it, there’s plenty of life in the old thing yet. As legacy media inches towards a digital-only world, the prolonged squawk of scheduled TV is a major complication. Companies need to deliver for today while planning for a different tomorrow.