In the ever-evolving landscape of media consumption, Over-The-Top (OTT) streaming services have emerged as the new frontier, captivating audiences with a diverse array of content. As the demand for high-quality streaming experiences intensifies, businesses face the crucial decision of either adopting an all-inclusive solution from a single vendor or embracing the intricacies of integrating multiple third-party vendors. While the allure of a “one-stop-shop” solution may seem appealing, a comprehensive evaluation reveals that a multi-vendor approach for developing end-to-end OTT streaming services offers distinct advantages that pave the way for innovation, flexibility, and enhanced user experiences.
Beam Dynamics – Intelligent technology lifecycle management
If you run any but the smallest media business you have hundreds, and probably thousands, of pieces of technical equipment from multiple approved vendors. Not just cameras or servers, but radio microphone transmitters, portable monitors, lipsync testers and lighting stands. The number of individual items quickly spirals.
Accedo: Assessing the Impact of OTT UI/UX Strategy on Energy Consumption
To achieve net-zero emissions by 2050, the video industry needs to consider every aspect of its complex ecosystem, and that includes reducing the energy consumed by end user devices when streaming content. There’s been a lot of focus over the years on developing electronic devices to be as energy efficient as possible, as well as improving the energy efficiency of the overall media chain (servers, encoders, cloud storage, etc). What’s less well known is what impact changes made at application level can have on energy consumption when content is streamed. And crucially, what impact do changes made at application level for the purpose of reducing energy consumption, have on the User Experience (UX)? This is a critical factor to establish because UX is a central pillar of any successful video service. Because after all, if video providers have to make a choice between UX and sustainability, UX will win every time. But does UX have to be compromised in the quest for a more sustainable application? Or is it possible to reduce energy consumption on OTT devices by optimizing the application and using energy-efficient UI/UX strategies, all without sacrificing user experience?
Combining Media Evolution and Revolution – Codemill
Media and entertainment is a well-established industry, with a heritage to be proud of. But maintaining a pivotal role in the consumer landscape for several decades comes with a unique set of challenges. As media and broadcast has evolved from a handful of linear channels through to a multi-platform ecosystem, more content needs to be reformatted and repurposed to reach an increasingly fragmented audience.
To IP or not to IP? That can’t be your only question – Three Media
It is worth stating, at the very beginning, that there is nothing inherently exciting, engaging or sexy about the cloud. Or about IP media connectivity. They are, in the very best sense of the term, enabling technologies.
What they enable is a massive cultural shift in the media industry. This is the opportunity for a completely fresh look at how we do business, how we satisfy our viewers and subscribers, and how we make money.
And now for something completely different – Spicy Mango
You don’t need to be Nostradamus to work out that linear TV will one day go the way of Monty Python’s parrot: it will cease to be. The timing, however, is less predictable. Because unlike Python’s Norwegian Blue, scheduled TV continues to provide meaningful company in our living rooms. It will inevitably fall from its perch, but with a sizeable audience still feeding it, there’s plenty of life in the old thing yet. As legacy media inches towards a digital-only world, the prolonged squawk of scheduled TV is a major complication. Companies need to deliver for today while planning for a different tomorrow.
Digital Transformation: Staying Relevant in the Digital Age – Red Hat
The media industry has evolved over the past century, from inventions to disruptions in communication and new-age technologies. In the early 1900s, radio was the crucial link to information, followed by television which by the mid-1900s became the most potent medium for news and entertainment. The late 20th century introduced the internet, and service & media providers entered a new evolution of connectivity. Websites and social media platforms flood the market, providing more choices than ever before. In the 21st century, smartphones are standard, and content consumption requires anytime, to any device, and anywhere access. The traditional television model is disrupted with streaming services like Netflix and Hulu and social media becomes a primary source of news and entertainment with Facebook, Twitter, YouTube, etc.
The Media Transformation Paradox – Object Matrix
Technological transformation offers a host of benefits: it streamlines workflows, reduces inefficiency, and makes life easier for media professionals. So why is such beneficial change frequently met with resistance?
How FAST Enables Creative Collaboration and Transformation Across the Industry – Amagi
The demand for free ad-supported streaming TV (FAST) has exploded over the past few years, with virtually no sign of slowing. Variety Intelligence Platform (VIP+) Analysis predicts that FAST ad revenue will rise from between $3.5 and $4 billion in 2022 to between $5.3 and $6.1 billion in 2025. Moreover, Amagi’s most recent consumer report found that nearly one-third of American households said they would cut their TV subscriptions first in an economic downturn, with almost two-thirds of that group saying they would switch to FAST.[1] The reason is simple: When subscription rates and pay-TV services chip away at already fragile consumer budgets, consumers will simply turn to platforms that stream their favorite content free-of-charge, yet with ad support.
Synamedia: Pirates ain’t afraid of no ghosts – how comedy blockbusters are keeping streaming pirates in high spirits
Oh no, back to haunt you….. the thorny subject of piracy keeps rearing its ugly head again. Attracting and retaining viewers, increasing market share, keeping all those digital plates spinning, lowering TCO – if you are running a streaming service, there are any number of other pressing priorities. And surely it should be job done tackling streaming piracy provided basic security provisions and contractual obligations are in place, right?
You must be joking. Streaming pirates are not only stealing content but stealing entire streaming services including hosting super aggregated rival services of their own and, as our latest research conducted by Ampere Analysis reveals, they are laughing all the way to the bank as they spirit away over $30 billion rightfully belonging to video service providers.