The COVID-19 pandemic has shaken the traditional dubbing industry to its core.  Recording studios around the world are in lockdown or operating under strict social distancing rules, leaving content owners without a contingency plan to continue the localization and distribution of their content. At the local dubbing studio level – in an industry built around bricks and mortar studios rather than technology solutions – this leaves the supply chain severely disrupted. Content owners are unable to keep project pipelines moving, resulting in limited content available to deliver to customers, despite the unprecedented demand by audiences in lockdown. With dubbing studios severely disrupted for the foreseeable future, content owners need a continuity plan. Both to respond to the immediate challenge, and to mitigate against the risk of future service disruption; a tech-based solution using software to create virtual dubbing studios. One that enables actors and directors to work remotely from any approved location and most importantly, to keep project pipelines on track.

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