As the boundaries of modern content creation continue to expand, production teams are searching for smarter ways to achieve the consistency and creative control once reserved for the most sophisticated studios. The demand for premium content is no longer isolated to broadcast networks or large media organizations; it is now a critical component of direct-to-consumer strategies across esports, gaming, corporate communications, education, live events, and branded entertainment. In this rapidly shifting landscape, content is monetized, scrutinized, and expected to perform. As a result, production capability itself has become a core economic driver and a key source of competitive differentiation.
Grass Valley – Enterprise AV: Where MediaTech Finds New Growth
The world has changed the definition of “production.” For many years, only broadcasters and studios needed to think in camera chains, multiviewers, or live production switching. Today, every company, university, hospital and government body is a media organization in disguise. The stories they tell customers, employees, or citizens, now rely on the same visual language once reserved for professional broadcast.
That shift exposes a fascinating contradiction: the audience expects broadcast quality, but the environments producing it rarely have broadcast resources. Enterprise AV is where this tension plays out. It’s a space where ambition outpaces infrastructure, and where MediaTech has a chance to lead a new creative revolution.
Uplynk – The Platform Powering Global Streaming at Scale
The streaming world isn’t just growing, it’s evolving fast. What started as a race to get content online has become a demand for seamless delivery, personalization at scale, and operational efficiency. In this dynamic environment, Uplynk has emerged as a quiet force behind some of the world’s most reliable streaming experiences.
Whether powering global broadcasters, sports leagues, digital-first brands, or enterprise media teams, Uplynk helps customers transition from live or on-demand content to monetized, high-quality streams without needing to build everything from scratch. With a modular platform, managed services, and a commitment to transparency, Uplynk is helping reshape how media companies manage and monetize video.
Uplynk – Beyond Broadcast: How MediaTech Is Powering the Next Era of Streaming
Most organizations don’t consider themselves broadcasters. However, they are increasingly behaving like them.
Whether it’s a retail brand live-streaming a product launch, a religious group managing multi-site video content, or a streaming platform juggling FAST channels and VOD libraries, the demands are familiar: manage live and on-demand content, react in real time, distribute across platforms, and deliver a reliable, polished viewing experience.
Riedel – Bridging the Gap: How AV and Broadcast Boundaries Are Dissolving to Create a Unified Production Ecosystem
In recent years, the distinction between professional AV and broadcast has begun to erode — not by chance, but through a shared evolution in technology, user expectations, and production goals. Once distinct markets with different tools, workflows, and stakeholders, AV and broadcast are converging into a unified production ecosystem.
This convergence is reshaping how content is created, managed, and delivered across a wide range of environments — from stadiums and theme parks to corporate campuses, houses of worship, and cruise ships. The result is a new production landscape where the demand for agility, quality, and scalability is universal, and where technology must meet the needs of both traditional broadcasters and modern AV users.
NETGEAR – Bridging Broadcast and Pro AV: Using IPMX to Enable Smarter, Simpler IP Workflows
Media over IP has moved from concept to reality in both broadcast and Pro AV. This shift has been driven by vital benefits, including the flexibility to design around the needs of the application, the scalability to grow without replacing entire systems, and the cost efficiencies that come with running over standard network infrastructure rather than dedicated point-to-point cabling.
Despite both industries’ embrace of IP, interoperability remains a challenge, especially when systems rely on proprietary platforms that can’t talk to one another. Open standards directly address this problem, enabling devices from multiple vendors to work together and giving organizations long-term protection for their investments.
Cinegy – Breaking Down the Broadcast/AV Divide
When we decided to install what’s likely the largest 8K LED wall at IBC2025, it wasn’t just about creating eye candy for our stand in Hall 7. Sure, we’ll be shamelessly promoting our products with it, delivering rapid-fire messaging to the thousands walking past on the escalators. But it was also about proving a fundamental point that the industry has been slow to grasp: the lines between broadcast and professional AV aren’t just blurring, they’ve practically disappeared.
IBC 2025 – Shaping the Future
We spoke to Mike Crimp, CEO of IBC, about expectations and themes for this year’s show in Amsterdam, and also how IABM members can maximize their returns from IBC.
MainConcept – Revolutionizing diagnostics through advanced medical imaging
Video compression technology, specifically codecs, have advanced significantly in recent years, enabling large video files to be compressed efficiently. These advancements allow video files to be transported and stored more easily. Yet codecs aren’t only a critical element of the media and entertainment industry, they’re also being used in medical imaging for diagnostics within the healthcare sector.
South Africa’s LINC Church: Live Streaming on Lockdown
Like many countries, South Africa's response to the COVID-19 pandemic saw a national lockdown and the suspension of large social gatherings - including any places of worship.
LINC Church, based in Salt Rock, would generally see an average weekly congregation of around 1,000 people. However, with that now not being possible, the Church made a swift decision to take everything online.
Video has become an invaluable part of LINC's worship on campus, and the Church wanted to continue offering good quality content in a style and format that felt familiar. The aim was also to ensure attendees could access live messages and sermons from pastors.