Tedial: smartWork NoCode Media Integration Platform

Tedial: smartWork NoCode Media Integration Platform

IABM Journal

MediaTech Intelligence

Tedial: smartWork NoCode Media Integration Platform

Journal Article by Tedial

Tue 20, 12 2022

Drawing on its long-standing IT innovation heritage, Tedial’s empowering non-technical users by delivering an easy-to-use toolset that distills complex workflows into simplified processes. Built with microservices and Kubernetes, Tedial’s award-winning, unique smartWork NoCode Media Integration Platform provides future-proofing and scalability and is designed with the NoCode paradigm to enhance flexibility and minimise risk in operations. Following Infrastructure as Code (IaC) it can be deployed on-premises, on any cloud or in a hybrid architecture for incredible flexibility.

Aligned with Movielabs’ 2030 Vision for Media Creation, smartWork removes time-consuming and complex configurations via a common UI that guarantees an optimal experience and easy access to applications, external systems (including legacy MAMs, PAMs and DAMs ensuring business continuity), and features self-validation. smartWork speeds up the digital transformation with benefits that include unprecedented flexibility, seamless and effortless integrations, reduced costs, enhanced team collaboration, improved profitability, greater agility, accelerated growth and dramatically shorter delivery times.

Built upon a common interface and a common data model, applications and systems are integrated within the platform as opposed to the platform integrated into the applications. This major change simplifies workflow design, as the workflows needn’t be aware of the specific APIs and the data models of each component, making it simple to swap integrations within an existing workflow. Also, a common workspace allows the applications to go to the media and not the media delivered to the applications. 

Users without coding or deep technical knowledge (citizen developers) can easily build and manage content supply chains, which can include integrations of external third-party systems without vendor or specialist intervention. At IBC 2022, visitors to the Tedial stand said they were impressed by smartWork’s concept, particularly how the technology manages integrations and how one can be swapped for another in just a few clicks. They were also interested in how the media location is abstracted.

smartWork allows business continuity, which is extremely important, as broadcasters can keep their current systems in operation and migrate when required. They can also deploy content to multiple cloud services as well as on-prems to enable a real hybrid cloud to allow business continuity and business scale-up at their own pace, minimizing risk, maximizing ROI and reducing the total cost of ownership. Other companies in this space can deploy to the cloud (in some instances only one cloud service) or on-prems, but not in the same containerized way as smartWork.

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