IABM Media Tech Business Intelligence tracks trends in the media technology sector. The purpose of this research service is to enable IABM member companies and Global Engaged Partners to benchmark their own performance within the industry and track emerging trends on both the supply and demand sides of media technology.

The information analyzed in this report is derived from IABM Media Tech Business Tracker – a continuous survey tracking buying and supply trends of media technology.

In the survey and this report, we track the most relevant trends in the media technology business, including revenue and operating models, business sentiment and performance, technology investment and budgets as well as emerging technology adoption. This report is based on data collected in July 2020 - February 2022.

IABM Media Tech Business Intelligence reports contain data-driven dashboards on the state of the media technology industry. These are continuosly reviewed and updated by IABM analysts as new insights, historical patterns and behavioural clusters are uncovered from the data.

IABM Media Tech Business Intelligence is made up of the following streams of research:

  • Media Tech Business Digest: a short executive summary for time-pressured readers
  • The Media Tech Business Report: the heart of this service containing all the detailed results from the research
  • Media Tech Business Analytics: a self-service analytics portal exclusive to IABM Gold and Platinum members

If you have any feedback on the report, please do not hesitate to contact us.



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