IABM Supply Trends Report
Q1 2020
The IABM Supply Trends Report biannually tracks financial performance and trends in the media technology sector. The purpose of this report is to enable IABM member companies to benchmark their own performance within the industry and track emerging trends in the supply side of media technology.
IABM Gold and Platinum members have access to the fully interactive version of the report with engaging charts enabling you to drill deeper into the data. (To download a PDF of the report, please click the Standard Member Access button below).
Silver, Silver100+ and Start Up members have access to the PDF version of the report.
Q1 2020 Key Highlights
A supply industry is still in flux
- IABM Confidence Ratio improves from 8.6 in last survey to 12
- Demand driven by multi-platform, automation and virtualization
- Transition to IP matures
- Software revenues surpass hardware
- Future investment focusing on subscriptions and on-demand
- Pricing and costing pressure eases
- Investment in R&D and trade shows rises
- Engineers with broadcast and IT skills remain the most sought after staff
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