In a time of uncertainty and fear, consumers want to stay connected, entertained and educated, resulting in shifting behaviours and beliefs. In order to meet these new consumer demands, Promethean TV worked with True Digital Group to adapt their strategies and deliver video monetization results. In this session, Ian Sharpe, CEO of Promethean TV will discuss details of its recent case studies with True Digital Group. Promethean’s IGNITE VIDEO product offered high-performing interactive overlays for English Premiership League Football matches, primetime broadcasts of Show Me The Money rap battle show and behind the scenes content for the upcoming Miss Universe Thailand 2020 pageant. Campaign highlights included: – Samsung’s half-time Man-of-the-Match poll during the broadcast of West Ham United vs. Manchester United in July achieved five times the industry average for traditional display advertising – and of the 2.5% that activated the poll, a phenomenal 68% then participated with the branded offer. – Audience engagement during the Show Me The Money rap battle show aren’t just a one off – impressions have grown by 173% over the summer and unique visitors have more than tripled during this time. – The interactive campaign for Miss Universe Thailand 2020 pageant also achieved an average clickthrough rate of 4.8% – ten times more than the industry average for traditional display advertising. The key was to capitalise on the opportunities created by the surge in lockdown content consumption, in order to get up close and personal with True Digital Group’s audiences and create memorable experiences. Not only did these overlays improve engagement and boost campaign ROI, but they also created a lifeline to those who needed it the most.
