IABM at IBC 2019
Essential Reading !
This newly released report, which is FREE to access, gives users a strategic analysis of the broadcast and media industry, identifying the key trends driving change in the sector.
Our world class Insight & Analysis team have provided a variety of information, including major trends in broadcast and media, financial indicators and technology adoption trackers to give a comprehensive overview of the state of the industry.
To access the report, simply click the button below (you will need to be a registered, logged in user of the website).
Follow the story at #IABMReport
Drivers of Change
Digital Warfare
The pressure is building up on Netflix as media companies break up with the OTT giant. Will this be enough to checkmate its first-mover advantage?
Digital Inflation
The rise in content investment and platforms is giving rise to media behemoths. Digital business models are taking the hit from this.
Digital Speed
The need for speed and agility has never been so high in this increasingly competitive, demanding and complex market.
Future Trends Theatre
Open to all visitors to IBC, the IABM Future Trends Theatre featured a packed programme of presentations that explored up-and-coming technology and business trends and how they will segue from today’s environment. The presentations gave attendees an understanding of how new technologies can enable business plans now, rather than being dismissed as way-out ideas and possible hype waiting to find practical use cases.
Topics covered included:
5G | Advertising | AI | Blockchain | Business | Cloud | Content | e - sports | Immersive | IP | MAM | Microservices | OTT | Production | Satellite | Security - Piracy | Sports | Storage | Supply Chain | Virtualization
IABM Opening Keynote Executive Session
Seeing clearly in the cloud – strategies for business transformation
This session included a presentation from IABM CEO, Peter White, and a Panel session
(The presentation is available to IABM members only)
The broadcast and media industry is at the tipping point of its transformation to an on-demand, data-driven world with the cloud at its heart. It’s disrupting every level of our industry – people, technology and business practices.
The journey to the cloud can be complex and full of obstacles, requiring media companies and tech vendors to transform together to address a whole new range of business and technology challenges, from the move to consumption-based models to the adoption of multi-cloud (including on-prem) workflows and machine learning.
Powered by IABM’s data-driven insights on the business of media technology, this session explored the challenges and opportunities of transformation to a cloud media ecosystem through a lively debate between proponents of cloud everywhere and those yet to be convinced.
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Breaking away from outdated, hardware-centric industry models, the BaM Awards® categories are based on IABM’s industry model, the BaM Content Chain®: from Creator to Consumer. The BaM™ Content Chain describes the industry in the same way that broadcast and media companies themselves think, using the same terminology.
IABM TV
At the show, IABM TV captured over 30 hours of thought leadership studio based panel discussion content and conducted 102 member 1-1 interviews in our studio and on the show floor.