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Seeing Clearly in the Cloud – Panel Session at IBC 2019

Fri 20, 09 2019

Seeing clearly in the cloud – strategies for business transformation

The broadcast and media industry is at the tipping point of its transformation to an on-demand, data-driven world with the cloud at its heart. It’s disrupting every level of our industry – people, technology and business practices.

The journey to the cloud can be complex and full of obstacles, requiring media companies and tech vendors to transform together to address a whole new range of business and technology challenges, from the move to consumption-based models to the adoption of multi-cloud (including on-prem) workflows and machine learning.

Powered by IABM’s data-driven insights on the business of media technology, this session explores the challenges and opportunities of transformation to a cloud media ecosystem through a lively debate between proponents of cloud everywhere and those yet to be convinced.

Panel hosted by Rob Ambrose, Managing Consultant, High Green Media.


  • Tomothy Shoulders, President, Grass Valley, a Belden Brand
  • Olli Sipilä, Head of Production & Distribution Services, YLE
  • Bhavik Vyas, Head of M&E Global Partnerships & Alliances, AWS

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