Under the banner Change. Innovate. Adapt., this year’s conference embraces the new reality of an industry at the tipping point of its transformation to an on-demand, IP-delivered, cloud-enabled future, and will explore how all media business and technology leaders can transform, compete and avoid being left behind.
Delegates will be treated to fresh perspectives and first-hand insights in the inspired content sessions - packed with industry power players and experts. There will also be boundless opportunities to make new connections, as well as collaborating with and learning from peers facing similar challenges.
The focus is on innovation across the BaM Content Chain®: creating new content and business models: connecting broadcast and media businesses with start-ups; entrepreneurs; cutting edge innovation; and the cloud giants who are dominating the tech landscape. The conference sessions are organized under the three themes as follows:
Everyone knows it’s not an option just to carry on as you always have – but how do we drive change successfully - and what can we learn from digital technology success stories and start-ups to think and succeed like agile tech titans? This session includes a keynote on driving success, a case study illustrating how to think like a successful start-up, a reality check on what people are actually buying, and finishes with an entrepreneurs’ panel on business transformation.
Building on the lessons learnt in the CHANGE session, the INNOVATE session looks forward – what’s coming next in media and technology trends, and how do we transform our business culture to ride the wave? It opens with a keynote exploring transformative digital products, examines the new content supply chain as the industry moves toward becoming a media factory, illustrates successful design-led thinking and innovation culture with a real-world case study, and concludes with an innovators’ panel illuminating how to create new business models and revenues.
The final step in building a business fit for the future is transitioning to agile operations and as-a-service business models. The ADAPT session gets to the heart of what’s needed – keynotes on the relationship between consumers and media and creating a customer success culture, a case study on collaborating to build next-gen news operations, and a leaders’ panel which looks at what’s needed to adapt to new business models and market realities.
There were a lot more of our end customers here, really senior people and a lot of opportunities to talk to them afterwards. I would have had to take hundreds of thousands of business miles to see all the people I have been able to see over the last few days
It's a really good barometer for the industry, the attendees are across a broad spectrum of vendors and producers of content within the industry. It gives us a good opportunity to take stock of what the industry is up to, are we in the right place, are we going in the right direction and invariably start the next year with vigour.
This is an excellent event, I picked up some fundamental ideas and views on the industry, especially about customers that will now stick in my mind.
Including Speakers from: