In this IABM TV interview, Umut Özdemir (Sales Executive, Zero Density) discusses Zero Density’s adoption of game engine technology for live virtual production and how the market grows today with new users and events.
In this IABM TV interview, Umut Özdemir (Sales Executive, Zero Density) discusses Zero Density’s adoption of game engine technology for live virtual production and how the market grows today with new users and events.
Based in Auckland, Images & Sound is New Zealand’s longest established full-service post house with an extremely impressive portfolio. The company’s clients range from small independent filmmakers to large international studios and while long form documentaries and drama make up the majority of work, TV commercials and web content add an important contribution to the mix. All deliverables benefit from Images & Sound’s combination of experience and creative talent underpinned by a range of leading edge technologies employed in 4K HDR workflows, Dolby Atmos Home Theatre mixing, high-end VFX and grading. Collaborative working, essential to provide speedy throughput, is facilitated by the deployment of Avid NEXIS to serve the edit suites.
Until fairly recently, workflow automation had not been a priority for the facility as the tapeless environment was slower to take off in New Zealand. As the technology took hold however, it became apparent that an enterprise transcoding tool would be essential to more productive working by eliminating bottlenecks and providing consistency.
Images & Sound Online Editor and Workflow Specialist Tristan Simpson takes up the story. “We visited NAB in 2017 to evaluate potential systems – initially we were looking for a robust and reliable tool to create broadcast deliverables and DVD/Blu-ray. We thought the choice of Vantage was a foregone conclusion and we had the system in on trial. At the show we had a demonstration of Root6 ContentAgent which greatly impressed. After we’d had some time with the system we significantly preferred Root6 ContentAgent’s more human interface and considered it a better solution for our operators.”

Prior to acquiring Root6 ContentAgent, Images & Sound used a variety of different software for encoding, depending on the operators’ preference. And while the new system helped to unify and automate that aspect, Tristan soon began to appreciate how Root6 ContentAgent could benefit a much wider range of processes in the facility including approval encodes and offline Avid MXF encoding.
“Root6 ContentAgent has really shone on several feature documentaries,” explains Tristan. “A good example would be ‘Capital in the Twenty-First Century.’”
The film, directed by Justin Pemberton, is based on the best-selling book by Thomas Piketty which charts the course of wealth and inequality in Europe and the United States over the past 400 years. Originally scheduled for release in mid-2020, the documentary mixes pop-art references with expert opinion, archive footage and clips from feature films including ‘Wall Street’ and ‘The Grapes of Wrath.’
“We had to work with a massive range of source material from dozens of sources in myriad formats.” Tristan continues. “With multiple frame rates and sizes and a prodigious volume of footage, the task might have been intimidating but for Root6 ContentAgent. I was able to create a complex workflow and have all aspects of the process repeated identically and automatically from file analysis, decisions based on analysis, encoding parameters and metadata handling – through to automated QC.
“Once the workflow is built I don’t need to worry about it again. The Media Operators can just drop a bunch of clips into Root6 ContentAgent and, before you know it, the Avid MXFs are automatically encoded to the NEXIS alongside a collection of AAFs ready to be ingested by editorial. As offline editorial on projects like these can last for a couple of years, knowing that all encoding and metadata handing is consistent from the first archive clip to the last is really a blessing.”
‘The Luminaries’ a six part miniseries from Working Title for BBC, is a 19th century epic tale of love, murder and revenge, set on the west coast of New Zealand’s South Island at the height of the 1860’s gold rush. The show is due to air mid-2020. For this project, Root6 ContentAgent’s ability to automate the generation and QC of AS-11 UK DPP files proved invaluable.
“There’s not much call for the creation of AS-11 DPP deliverables in New Zealand,” explains Tristan. “Root6 ContentAgent demystifies the process and makes it easy to create complete transmission-ready programmes with associated metadata. We knew that the system was one of the first to have been ratified by the DPP which was reassuring. Integrated within the workflow, the file-based QC from Vidchecker is managed through Root6 ContentAgent’s friendly user interface ensuring accuracy and saving further time.
“Root6 ContentAgent’s workflow automation has been a revelation,” Tristan concludes. “I just need to spend a bit of time at the start of the project then, once the workflow’s complete, it becomes a very convenient and fluid process. I can cue up material and let the system work overnight if necessary, confident that the resultant encoding will be accurate and consistent.”
The Root6 ContentAgent configuration at Images & Sound incudes CardAgent, a simplified user interface enabling staff to initiate predetermined automated workflows for camera card ingest. Other options installed include AVC/XAVC, Avid MXF & Turbo, ProRes and automated QC mangement.
Further information – www.imagesandsound.co.nz
In this video Lorenzo Zanni (Head of Insight & Analysis, IABM) and Ryan Steelberg (President, Veritone) discuss Artificial Intelligence and Machine Learning.
In this IABM TV interview, Pierre Mestrez (VP Pre-Sales and Channel Partners, SimplyLive) talks about how SimplyLive have changed their services to help their customers during the current global situation.
In this IABM TV interview, Matthew Goldman (Senior Vice President Technology, Mediakind) discusses UHD television, including the impact on the 4K and 8K ecosystems with the delay of the Tokyo Summer Olympic Games to 2021.
In this IABM TV interview, Kunal Shah (VP, Software Engineering & Architecture, Sony NMS) discusses Sony’s history in supply chain solutions and the creation of Sony NMS.
1) What is a digital supply chain and why is it important for content providers and consumers?
2) When did digital supply chain solutions become a priority for Sony and who were some of your first clients?
3) What are some key differentiating factors that help Sony NMS stand out from other supply chain partners in the market?
4) How has your supply chain evolved since 2010 to meet changing market needs?
5) What technology disruptors have had an impact on how you do business and how you service your clients?
6) What role does automation play in your supply chain and how do you balance automated vs. manual workflows?
7) As a solutions provider, what have been your biggest pain points and how have you addressed these?
8) For new clients, how do your supply chain experience and competencies add value to their business?
9) What can you share about technology development projects you’re working on to improve supply chain efficiencies?
10) What does the next generation digital supply chain look like? Where is it headed?
In this IABM TV interview, Ian McDonough (CEO, Blackbird) discusses the ways Blackbird have dealt with the Coronavirus situation, and some of their recent key contract wins.
In this IABM TV interview, Jon Finegold (Chief Marketing Officer, Signiant) discusses some of the industry trends emerging due to the COVID situation.
Q1) How has Signiant been impacted by the current pandemic?
Q2) What are seeing in terms of industry trends, have things accelerated or changed based on the global situation?
Q3) Are you seeing any changes with cloud adoption?
Q4) What is new with Signiant?
Q5) I notice you use the phrase hybrid-SaaS, can you elaborate on what that means and why it matters?
Our industry is filled with different standards that are constantly being updated and new ones initiated. We all are often too tied up in our day-to-day activities to keep up with various standards activities, until suddenly we need to be on top of them for an order or an RFP.
IABM is here to help you keep up to date with the latest developments with this on-demand webinar. We will also cover the latest activities from our IABM Endorsed Collaborative Groups – AIMS – Alliance for IP Media Solutions, DPP – Digital Production Partnership, MOS Development Group, Streaming Video Alliance and VSF – Video Services Forum.
This webinar is presented by Stan Moote, IABM CTO and Paul Treleaven, IABM’s Technology Specialist who actively represents IABM on SMPTE and AES Standards Committees and at ABU Technical Committee meetings. He provides meeting reports and drives our Standards Monitoring Group.
Many industries are rethinking their workflows. Joseph Maar and David Schleifer from Networked Everywhere, Connected Forever (NECF) join us to discuss how hybrid and virtual workflows in video production can help television broadcasters increase content productivity while also saving valuable resources.
Listen to “Examining Hybrid Workflows for Television Production” on Spreaker.