This panel puts a spotlight on understanding consumers, something that has become increasingly important for creators of content and experiences in recent years. Consumer demand for entertainment services has radically increased during lockdowns, but what are consumers looking for? Have remote working challenges led to a degradation of quality standards at media companies? Does quality consist of providing great images, a seamless experience or relevant content? In this session, we interview some experts on the topic to decode viewing habits during lockdown and understand whether some of the new trends emerging in this period may have led to long-standing changes to what consumers are looking for from creators of content and experiences.