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In Conversation with The Switch

Fri 24, 07 2020

In this IABM TV interview, Robert Szabo-Rowe (SVP Product Management, The Switch) discusses cloud-based production and why it is now coming to the fore for TV productions.

Q1) Rob, you have recently joined The Switch. Can you tell me a bit about why you joined and what your role is?
Q2) What is cloud-based production and why is it now coming to the fore for TV productions?
Q3) How is The Switch driving cloud-based production technique?
Q4) What are the key benefits of a cloud-based TV service?
Q5) What are the optimal use cases of a cloud-first approach?
Q6) Where is cloud-based production taking live broadcasting?

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