CES 2022 took place as a physical trade show between Monday January 3rd and Friday January 7th. The show attracted over 40,000 attendees in person, of which 30% travelled from outside the US, representing 119 countries, according to the Consumer Electronics Association (CTA). This year, CES acted as a grand experiment in how to organize an in-person event during the on-going pandemic. While there were nearly empty showroom areas – as many major tech companies and media businesses had pulled out from the show – a “next big thing” that the conversation largely focused on throughout the show was clear – the metaverse, referring to a network of virtual universes combining VR/AR technologies. This was the case, even though Meta (and Amazon, Microsoft and Google) pulled out only few days before the show started.
We think that CES 2022 has highlighted important trends related to the future of technology and trade shows, which is why we have analyzed these topics in the first IABM Media Tech Intelligence Briefing of 2022.
View the interactive report below, or click here to access the pdf.
- Virtual & Immersive
- Immersive (i.e. video and audio)