MediaKind Webinar On Demand - Getting your disruption on - Uncovering media opportunities
If necessity is the mother of invention, one could say that progress is the child of disruption. The dramatic interruption of the 2020 pandemic is perhaps the final straw in an evolving and already disrupted Pay TV market, forcing broadcasters, content owners and traditional Pay TV operators to truly evaluate their existing technologies and business strategies. Start-ups and traditional players, alike, are, now more than ever, looking to leverage and benefit from the efficiencies of the cloud, using pay-as-you-go resources to scale up as needed or launch new focused services such as sporting events, festivals, concerts, or specialized genre specific services.
Present examples of scalable, cloud based OTT platforms are launching new services on existing infrastructure, driving additional revenue and increasing conversion to recurring services.