Amsterdam-based Media Distillery is an acknowledged leader in AI-driven video analysis solutions for the worldwide entertainment Industry. The cloud-based Deep Content Understanding™ solution provides fully automated real-time content analysis which empowers broadcasters and pay-TV service providers to optimise viewer engagement through accelerated and accurate content discovery and enhanced user experience. Media Distillery’s customer base includes major operators and broadcasters located around the globe including Telenet, NOS, VTR Chile and YouSee, delivering enriched viewing experiences in over 30 million homes.
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Ad Break Distillery™
Ad Break Distillery detects precise start and end times of ad breaks in video content.
Ad Break Distillery™
Produce » Real-Time Production » Video Production » Real-time production replay and slow-motion servers »
Ad Break Distillery identifies the exact start and stop times of ad breaks in broadcast video, enabling video platform operators, service providers and broadcasters to enhance monetisation opportunities for on-demand viewing while also improving user engagement.
With a gradual shift of viewership from linear viewing towards on-demand streaming services, and ever-intensifying competition for audience attention, providers of live TV and/or on-demand content need to differentiate and engender loyalty by personalizing experiences according to viewers’ preferences.
The explosion of OTT and VOD has raised the bar for video services, with advertisers expecting to be able to target and create personalized ad experiences, as well as setting consumers’ UX expectations regarding the presence and duration of ad breaks. Many broadcast channels have ad breaks that can last up to 5 to 8 minutes. These long periods of advertising have several drawbacks, however.
Research undertaken in Switzerland by TV marketing specialist Admeira shows that the length of the ad break influences the recall of ads. Shorter ad breaks generate more attention, with recall decreasing almost linearly as ad break length increases. When the ad break is too long, viewers may even tune out completely.
Furthermore, these linear ad breaks often don’t translate well, and/or are less effective, in the context of catch-up and replay. One reason is that viewers have grown accustomed to the shorter ad break formats typical of today’s popular OTT services.
The main technical cause preventing a good UX for linear TV ads in replay lies in the general lack of time markers, a prominent issue in the video industry. This not only hinders service providers’ and broadcasters’ ability to generate additional revenue from advertisements, it also limits their ability to personalize and otherwise enhance the viewing experience.
Guided by these needs, Media Distillery has launched Ad Break Distillery. This solution automatically detects the beginning and end of ad breaks in live broadcast video and delivers time markers as actionable metadata.
With Ad Break Distillery, broadcasters and operators of video entertainment platforms can:
Create new ad inventory: Replace existing linear ad breaks with dynamically inserted and personalised ads for catch-up and replay.
Enforce trick-play restrictions: Apply restrictions during ad breaks but allow viewers to freely navigate through the content: no more complete limitation due to not knowing where the ad breaks are.
Repurpose broadcast content for FAST and AVOD: Extremely useful for content archives where existing ads no longer hold value – for instance, ads for campaigns that have ended, promotions that have expired, ads for products that no longer exist, or ads on foreign channels, all cases where the ads offer no current value to the advertiser or the viewer.
Bring the OTT experience to Replay: Elevate catch-up and replay viewing experiences to be in line with OTT UX with shorter and personalised ads.
Ad skipping subscription model: Offer a premium subscription that allows ad-skipping.
Every use case depends on the agreements between content owners and distributors, which may vary in different markets, regions and/or per content type.
Ad Break Distillery builds on the same core technology as EPG Correction Distillery™, Media Distillery’s market-leading product that detects a program’s true start and stop times, so that viewers have a VOD-like experience for catch-up and replay. EPG Correction Distillery today improves catch-up and replay experiences for over 1,000 channels across the globe.
Ad Break Distillery identifies the exact start and stop times of ad breaks in broadcast video, enabling video platform operators, service providers and broadcasters to enhance monetisation opportunities for on-demand viewing while also improving user engagement.
With a gradual shift of viewership from linear viewing towards on-demand streaming services, and ever-intensifying competition for audience attention, providers of live TV and/or on-demand content need to differentiate and engender loyalty by personalizing experiences according to viewers’ preferences.
The explosion of OTT and VOD has raised the bar for video services, with advertisers expecting to be able to target and create personalized ad experiences, as well as setting consumers’ UX expectations regarding the presence and duration of ad breaks. Many broadcast channels have ad breaks that can last up to 5 to 8 minutes. These long periods of advertising have several drawbacks, however.
Research undertaken in Switzerland by TV marketing specialist Admeira shows that the length of the ad break influences the recall of ads. Shorter ad breaks generate more attention, with recall decreasing almost linearly as ad break length increases. When the ad break is too long, viewers may even tune out completely.
Furthermore, these linear ad breaks often don’t translate well, and/or are less effective, in the context of catch-up and replay. One reason is that viewers have grown accustomed to the shorter ad break formats typical of today’s popular OTT services.
The main technical cause preventing a good UX for linear TV ads in replay lies in the general lack of time markers, a prominent issue in the video industry. This not only hinders service providers’ and broadcasters’ ability to generate additional revenue from advertisements, it also limits their ability to personalize and otherwise enhance the viewing experience.
Guided by these needs, Media Distillery has launched Ad Break Distillery. This solution automatically detects the beginning and end of ad breaks in live broadcast video and delivers time markers as actionable metadata.
With Ad Break Distillery, broadcasters and operators of video entertainment platforms can:
Create new ad inventory: Replace existing linear ad breaks with dynamically inserted and personalised ads for catch-up and replay.
Enforce trick-play restrictions: Apply restrictions during ad breaks but allow viewers to freely navigate through the content: no more complete limitation due to not knowing where the ad breaks are.
Repurpose broadcast content for FAST and AVOD: Extremely useful for content archives where existing ads no longer hold value – for instance, ads for campaigns that have ended, promotions that have expired, ads for products that no longer exist, or ads on foreign channels, all cases where the ads offer no current value to the advertiser or the viewer.
Bring the OTT experience to Replay: Elevate catch-up and replay viewing experiences to be in line with OTT UX with shorter and personalised ads.
Ad skipping subscription model: Offer a premium subscription that allows ad-skipping.
Every use case depends on the agreements between content owners and distributors, which may vary in different markets, regions and/or per content type.
Ad Break Distillery builds on the same core technology as EPG Correction Distillery™, Media Distillery’s market-leading product that detects a program’s true start and stop times, so that viewers have a VOD-like experience for catch-up and replay. EPG Correction Distillery today improves catch-up and replay experiences for over 1,000 channels across the globe.
Context Distillery for Ads™
Match ads to the content your viewers consume
Context Distillery for Ads™
Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »
Context Distillery for Ads™ enables contextual and privacy friendly advertising that is tailored to the content consumed, creating better audience segments and maximising the ad value via improved ad-placements and branding opportunities.
EPG Correction Distillery
Providing VOD-like experiences for catch-up and replay
EPG Correction Distillery
Produce » Real-Time Production » Video Production » Real-time production replay and slow-motion servers »
EPG Correction™ ensures seamless and VoD-like experiences for catch-up and replay by fully automated and real-time correction of the difference between the scheduled and the actual air times of TV programs.
Image Distillery™
Imagery that lets viewers discover the content they love
Image Distillery™
Consume » User Experience » UI & UX » Consumer UI and UX design »
With Image Distillery™ we offer a fully automated solution that delivers high-quality and attractive images directly from any live broadcast feed or video asset, representing each programme in the most visually attractive and relevant way possible
With Image Distillery™ we offer a fully automated solution that delivers high-quality and attractive images directly from any live broadcast feed or video asset, representing each programme in the most visually attractive and relevant way possible
Topic Distillery™
Enabling topic-based discovery and playback for all content
