IABM Supply Trends Reports

The IABM Supply Trends Report biannually tracks financial performance and trends in the media technology sector. The purpose of this report is to enable IABM member companies to benchmark their own performance within the industry and track emerging trends in the supply side of media technology.

IABM Gold and Platinum members have access to the fully interactive version of the latest report with engaging charts enabling you to drill deeper into the data. (To download a PDF of the report, please click the Standard Member Access button below).

Silver, Silver100+ and Start Up members have access to the PDF version of the latest report.

LATEST REPORTS

Q1 2020

Executive Summary

  • IABM Confidence Ratio improves from 8.6 in last survey to 12
  • Demand driven by multi-platform, automation and virtualization
  • Transition to IP matures
  • Software revenues surpass hardware
  • Future investment focusing on subscriptions and on-demand
  • Pricing and costing pressure eases
  • Investment in R&D and trade shows rises
  • Engineers with broadcast and IT skills remain the most sought after staff
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AUGUST 2019

Executive Summary

  • Sales up to 2.5%, profits up to -15.1%
  • Pressure on selling prices and material while labor costs increase
  • IABM Confidence Ratio improves from 6.9 in last survey to 9.07
  • Investment in personnel, R&D and trade shows will rise
  • Demand driven by transition to IP and multi-platform
  • Engineers with broadcast and IT skills remain the most sought after staff
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FEBRUARY 2019

Executive Summary

  • Sales up to 2.9%, profits up to -7.74%
  • IABM Confidence Ratio improves from 9.7 in last survey to 8.6
  • Demand driven by transition to IP and multi-platform. Hardware down, software up
  • Most respondents expect selling prices, material costs and labor costs to stay the same
  • Investment in personnel will rise and R&D will stay the same
  • Engineers with broadcast and IT skills remain the most sought after followed by staff
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SEPTEMBER 2018

Executive Summary

  • Sales slightly down to 0.8%, profits slightly up to -23.8%
  • IABM Confidence Ratio improves from 5.6 in last survey to 6.9
  • Demand driven by transition to IP and multi-platform. Hardware down, software up
  • Pressure on selling prices eases while material and labor costs increase
  • Investment in personnel and R&D rise while spending on trade shows wanes
  • Engineers with broadcast and IT skills remain the most sought after staff
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JANUARY 2018

Executive Summary

  • Sales in the media technology market grew by 1.2% in December 2017
  • Confidence ratio was down from 7.4 to 5.6
  • Most of the sample (56%) said that their primary source of revenues is hardware products
  • “Prices and competitive position” was the primary growth constraint
  • Pressure on selling prices has increased with 38% of companies reporting declining prices
  • Recruitment of personnel slows down as companies seek greater efficiencies
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