This Regional Trends Report provides insight into the latest broadcast and media industry developments for the Americas region.
The pandemic has pushed the world to digitalise almost all industries – from the use of digital video solutions replicating a retail purchase, to remote production within the entertainment sector. In this blog Dhaval Ponda, Global Head, Media and Entertainment Services, Tata Communications, discusses the changing landscape of the sports and entertainment industry and the tech-enabled exciting times that lie ahead.
IABM Adoption Trends reports annually track the adoption of specific emerging technologies within the broadcast and media sector. The purpose of these reports is to enable member companies to better understand the drivers of emerging technologies’ adoption within customer organizations. This should provide member companies more tools to better address the challenges lying ahead, from new product development to marketing strategy. These reports contain a discussion on the state of adoption of the emerging technology in broadcast and media, as well as an analysis of significant customer deployments.
The digital age has driven profound changes in how News & Sports are produced and consumed, as new digital platforms offer audiences endless options for news and sports. Moreover, the traditional way of doing business in television has been seriously impacted because of the COVID-19 pandemic, since production dropped all around the world, travel restrictions were applied, and many other related issues. Broadcasters now have to work ever harder to attract and retain viewers. However, the current situation also raises opportunities for virtual production, from remote shooting to virtual events.
The popularity of OTT broadcasting is really helping to drive the growth of immersive content, and this presents both opportunities and challenges for the broadcast audio world. Mixing in immersive allows the audio engineer to create a sense of envelopment and realism like never before, but as channel count and mix complexity increases, the importance of neutral, uncoloured studio monitoring with precise imaging becomes even more important.
At Genelec we’ve long been involved with designing monitoring systems that are scalable from stereo to surround to immersive, so here we’ll examine some of the principles of immersive audio, and some of the considerations that audio professionals need to be aware of.
Supponor enables rights owners to maximize the value of live broadcast Sports & Entertainment events through world-leading end-to-end Virtual Advertising solutions, allowing partner and brand communications to be targeted and customized for each specific audience segment. Steve Plunkett, Chief Product Officer at Supponor, talks about the challenges brought by the Covid pandemic, and how the company helped its clients move to remote delivery at breakneck speed.
VRIF Vice President Chris Johns provides an update on VRIF’s new Guidelines, focusing on Live VR360, subtitles, watermarking and more. As Chief Engineer Broadcast Strategy at Sky, Chris draws on Sky’s experience in deploying immersive services to illustrate the relevance of VRIF’s Guidelines. He also briefly touches upon VRIF’s ongoing and work and future plans.
Immersive is the 4th content consumption platform in the world today, after Cinema, TV & Digital/OTT. 360VR storytelling is a core component of the learning of Filmmakers & Immersive Content Creators. Whistling Woods International – India’s premier Film & Creative Arts institute, in partnership with Reliance Jio – India’s premier Telecom & Entertainment conglomerate, has undertaken a journey to create India’s first generation of Cinematic VR filmmakers. The presetation showcases their approach to Cinematic VR and how they have gone about attempting this.
Olie Baumann, Senior Technical Specialist, MediaKind
Delivery of high-quality 360º video to second screens presents several challenges. This session discusses the various methods of 360º video delivery, including the use of ‘viewport-adaptive’ streaming technology, how these methods scale with the number of users and the capability of second screen devices.
Chris Brown, EVP Conventions and Business Operations, NAB, discusses evolving programming elements and marketing outreach. He explains how NAB add programs like the M.E.T. and Google Talks, the Facebook Live Pavilion and the M.E.T. 360 Studio. It hardly seems a year ago that we last spoke! What changes have you seen in the industry in that period – and how is the NAB Show reacting to them? That is a big question and, to be honest, it is hard to know where to start. The larger forces that have been reshaping the very essence of content creation and distribution – and that have certainly changed the nature of what we have traditionally considered broadcasting – have continued to drive change. The lines between platforms, players and even industries are blurring. For the consumer this has meant a tremendous growth in the amount and types of content available, and in the number of ways that content can be accessed. At the center of this evolution is the Internet, as both content platform and tool. The consumption of digital content fits the anytime, anywhere need of the consumer and is creating a whole new set of online “broadcasters;” both those migrating or...