The next frontier of entertainment lies in interactive and immersive experiences, where traditional TV and device screens give way to rich, 3D environments that surround the viewer. And while video compression technology might not grab the headlines, it’s the backbone of 3D video content creation and delivery, enabling the seamless, high-quality experiences that extended reality (XR) and metaverse applications demand. Interestingly, the codec, Multiview HEVC (MV-HEVC), which is designed to enable 3D video experiences, is currently enjoying a surge in market adoption. This increase is largely driven by Apple’s launch of the Apple Vision Pro headset, which uses the MV-HEVC codec. Since then, many more OEMs are adding in support for the codec to their devices. What impact will this have on the industry, and might it help facilitate widespread adoption of extended reality and acceleration of the metaverse? For clarity, extended reality and XR are used throughout as a catch-all term for virtual, augmented and mixed reality.
Brainstorm – The flexibility of virtual production
Virtual production is already a mature technology that not only allows for high-quality results, but also reduces costs and contributes to increase the industry’s sustainability. The introduction of advanced rendering technologies such as game engines or real-time ray tracing significantly boosted the quality of the real-time renderings, allowing content creators of any size and kind to produce photo realistic content, meaning high-end results no longer restricted for high-budget filmmakers, but available to a wider range of creators.
Creating XR content
XR is one of the trendiest and most recent flavours of Virtual Reality, and many understand it as the usage of virtual backgrounds, displayed on large LED video walls, for movies, drama, or live events. However, the concept of XR (Extended Reality) goes far beyond these applications, which are often spectacular, but also do not take advantage of the many possibilities this technology can provide.
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LED for virtual production in film and broadcast applications
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