The next frontier of entertainment lies in interactive and immersive experiences, where traditional TV and device screens give way to rich, 3D environments that surround the viewer. And while video compression technology might not grab the headlines, it’s the backbone of 3D video content creation and delivery, enabling the seamless, high-quality experiences that extended reality (XR) and metaverse applications demand. Interestingly, the codec, Multiview HEVC (MV-HEVC), which is designed to enable 3D video experiences, is currently enjoying a surge in market adoption. This increase is largely driven by Apple’s launch of the Apple Vision Pro headset, which uses the MV-HEVC codec. Since then, many more OEMs are adding in support for the codec to their devices. What impact will this have on the industry, and might it help facilitate widespread adoption of extended reality and acceleration of the metaverse? For clarity, extended reality and XR are used throughout as a catch-all term for virtual, augmented and mixed reality.
Brainstorm – The flexibility of virtual production
Virtual production is already a mature technology that not only allows for high-quality results, but also reduces costs and contributes to increase the industry’s sustainability. The introduction of advanced rendering technologies such as game engines or real-time ray tracing significantly boosted the quality of the real-time renderings, allowing content creators of any size and kind to produce photo realistic content, meaning high-end results no longer restricted for high-budget filmmakers, but available to a wider range of creators.
Creating XR content
XR is one of the trendiest and most recent flavours of Virtual Reality, and many understand it as the usage of virtual backgrounds, displayed on large LED video walls, for movies, drama, or live events. However, the concept of XR (Extended Reality) goes far beyond these applications, which are often spectacular, but also do not take advantage of the many possibilities this technology can provide.
How VR Experience Platform, Thrive360, Is Using Data to Change the Landscape of Mental Health
Streaming platform for mental and emotional healthcare, Thrive360, explains how science-driven, medically-proven immersive VR and data enhances well-being and improves diagnostic efficacy. DevOps team, StratusGrid, provides insight into the technical approach. Thrive360 details statistical success and discusses with IABM member, Vimond, why managing metadata within an OTT CMS enables repeatable outcomes and informs evolving content strategy.
Brompton Technology: Making LED play nicely for in-camera visual effects
In-camera visual effects using LED screens have moved very rapidly from a pioneering specialty to a mainstream technique being widely used across film and television production.
A major breakthrough in augmented reality for live sports broadcasting
UK-based Interregional Sports Group (ISG) and Supponor have combined with Lega Serie A to scope, build and deploy the most ambitious and advanced integrated virtual media technology project ever attempted in live sports broadcasting.
In Conversation with On-Hertz
Benjamin Lardinoit (CEO & Co-Founder, On-Hertz) discusses virtualization & production workflows.
In Conversation with Mo-Sys
In this IABM TV interview, Mike Grieve (Commercial Director, Mo-Sys Engineering Ltd) discusses hybrid virtual technology & the launch of Cinematic XR.
In Conversation with Platform Communications
After recently releasing a report on why dynamic analyst relations is pivotal to business success, Platform Communications' Managing Director, David Lawrence, talks to IABM TV about how AR is changing and why is it more important than ever.
LED for virtual production in film and broadcast applications
Virtual set technology has experienced a coming of age for both film, broadcast, and events applications. The last two years have resulted in a steep learning curve for virtual production technology, forever changing the way content is made.
