Virtual production is already a mature technology that not only allows for high-quality results, but also reduces costs and contributes to increase the industry’s sustainability. The introduction of advanced rendering technologies such as game engines or real-time ray tracing significantly boosted the quality of the real-time renderings, allowing content creators of any size and kind to produce photo realistic content, meaning high-end results no longer restricted for high-budget filmmakers, but available to a wider range of creators.
Creating XR content
XR is one of the trendiest and most recent flavours of Virtual Reality, and many understand it as the usage of virtual backgrounds, displayed on large LED video walls, for movies, drama, or live events. However, the concept of XR (Extended Reality) goes far beyond these applications, which are often spectacular, but also do not take advantage of the many possibilities this technology can provide.
How VR Experience Platform, Thrive360, Is Using Data to Change the Landscape of Mental Health
Streaming platform for mental and emotional healthcare, Thrive360, explains how science-driven, medically-proven immersive VR and data enhances well-being and improves diagnostic efficacy. DevOps team, StratusGrid, provides insight into the technical approach. Thrive360 details statistical success and discusses with IABM member, Vimond, why managing metadata within an OTT CMS enables repeatable outcomes and informs evolving content strategy.
Brompton Technology: Making LED play nicely for in-camera visual effects
In-camera visual effects using LED screens have moved very rapidly from a pioneering specialty to a mainstream technique being widely used across film and television production.
A major breakthrough in augmented reality for live sports broadcasting
UK-based Interregional Sports Group (ISG) and Supponor have combined with Lega Serie A to scope, build and deploy the most ambitious and advanced integrated virtual media technology project ever attempted in live sports broadcasting.
In Conversation with On-Hertz
Benjamin Lardinoit (CEO & Co-Founder, On-Hertz) discusses virtualization & production workflows.
In Conversation with Mo-Sys
In this IABM TV interview, Mike Grieve (Commercial Director, Mo-Sys Engineering Ltd) discusses hybrid virtual technology & the launch of Cinematic XR.
In Conversation with Platform Communications
After recently releasing a report on why dynamic analyst relations is pivotal to business success, Platform Communications' Managing Director, David Lawrence, talks to IABM TV about how AR is changing and why is it more important than ever.
LED for virtual production in film and broadcast applications
Virtual set technology has experienced a coming of age for both film, broadcast, and events applications. The last two years have resulted in a steep learning curve for virtual production technology, forever changing the way content is made.
Exciting times ahead for the media and entertainment industry
The pandemic has pushed the world to digitalise almost all industries – from the use of digital video solutions replicating a retail purchase, to remote production within the entertainment sector. In this blog Dhaval Ponda, Global Head, Media and Entertainment Services, Tata Communications, discusses the changing landscape of the sports and entertainment industry and the tech-enabled exciting times that lie ahead.