The time when news broadcasters used social media as a ‘nice-to-have’ publishing platform has well and truly passed. Digital OTT and social media platforms are now mainstream and are the front line in the battle for audiences.
Wildmoka has produced a report that analyzes the social media strategies adopted by the following nine major news broadcasters during the week of the 2020 US Elections: NBC News, MSNBC, CNBC, Fox News, ABC News, CBS News, CNN, as well as two leading European broadcasters, Sky News (UK) and Altice BFMTV (France).
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As the AoIP debate continues to confuse and delight in equal measure, what is clear is different scenarios require specific solutions. So is there a solution that encompasses open standards and existing proven AoIP technologies to the benefit of all?
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The popularity of OTT broadcasting is really helping to drive the growth of immersive content, and this presents both opportunities and challenges for the broadcast audio world. Mixing in immersive allows the audio engineer to create a sense of envelopment and realism like never before, but as channel count and mix complexity increases, the importance of neutral, uncoloured studio monitoring with precise imaging becomes even more important.
At Genelec we’ve long been involved with designing monitoring systems that are scalable from stereo to surround to immersive, so here we’ll examine some of the principles of immersive audio, and some of the considerations that audio professionals need to be aware of.
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iNDEMAND distributes premium Video-on-Demand (VOD) and Pay Per View (PPV) entertainment to more than 200 North American TV operators, with a reach of more than 60 million homes. This includes movies, TV shows, events, boxing, wrestling, MMA, and digital out-of-market subscription professional sports packages for MLB, NBA, NHL, and MLS.
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Latest EVS VIA and Media Infrastructure solutions underpin BLAST’s new mobile esports production flypack
BLAST the global esports media network delivering world class entertainment experiences, has selected EVS’ market-leading VIA and Media Infrastructure solutions as the backbone of its new esports production flypack. The mobile solution is designed so that BLAST can produce its own live gaming events in-house. With the Covid-19 lockdown impacting mass gatherings, the flexibility of the EVS live production workflow is enabling the esports giant to put on online-only events instead.
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Each generation of new cellular technology has represented a significant step up from the previous one. From the first generation technology in the late 1980s that provided basic voice services, to the 2G that introduced the world to text, picture and MMS services, the 3G that introduced the mobile internet and paved the way for the smartphone, and the 4G that sped everything up and advanced mobile video streaming – each new generation has raised the bar considerably and changed what we understand to be mobile communications.
Arguably though, the change that 5G represents is the most significant of all. Its combination of speed - from a peak speed perspective it is projected up to 10x faster than Australian standard 4G - and lower latency to enable real time experiences means that it can become a ubiquitous technology that can impact our lives at all levels, from device capabilities at home or a venue to the way content is delivered from events and broadcasters to audiences. Devices are just the very start of a world composed of the Internet of Things, autonomous vehicles, Industry 4.0 production and more.
So, as we stand on the cusp of a new year, where are we with the 5G rollout? And, if we narrow our focus down to examine 5G’s role for media, what might the future bring?
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In recent years 5G has very much been the talk of the technological town in general and increasingly in the media industry. People expect it to play a significant role in live production and contribution as well as distribution to consumers. There are trials and real-world 5G deployments and testing of media use cases going on behind the scenes. In this COVID-19 era, the role of 5G in remote production becomes even more relevant to cut production costs while complying with strict social distancing guidelines.
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This session will explore how 5G offers data rate increases both upstream and downstream, as well as the ability to manage data on the 5G connections in a more sophisticated manner than ever before.
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This session will explore how 5G offers data rate increases both upstream and downstream, as well as the ability to manage data on the 5G connections in a more sophisticated manner than ever before. The key role 5G plays in reducing latency; through the development of new standards, it is now possible to reduce latency within live video to a matter of seconds by using multicast ABR within the CDN to the edge and leveraging edge processing within the network.
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This presentation will explain how 5G creates a new ball game in many domains. The high-speed network capability of 5G will enable UHD experiences, multi-view in HD, as well as high-quality immersive AR and VR video delivery. The low-latency aspect of 5G networks is crucial to allowing high QoE for VR and AR applications. In addition, the session will explore the edge cloud architecture (MEC) supported by 5G, enabling edge processing for use cases such as sports arenas, cloud VR and gaming.
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