Connect – on the move
The Connect segment of the BaM Content Chain® encompasses the moving of content, whether real-time (live) or file-based, within and between facilities. This covers a wide range of products and services including IP (and SDI) infrastructure, routing, interfacing and conversion, file-based delivery as well as bandwidth and connectivity services including internet, fiber, satellite, microwave, and cellular.
Connect was already one of the fastest growing segments of the BaM Content Chain®, and the Coronavirus pandemic lockdown has dramatically increased demands on connectivity; according to the most recent IABM survey, Connect is the only BaM Content Chain® segment that is still growing during the pandemic. We spoke to IABM members about the drivers of change and trends in this BaM Content Chain® block, what effects they have felt to their business as a result of the pandemic, how they are responding, and what we can expect next in this dynamic sector.