The shift to CTV and advanced TV advertising is creating new challenges for advertising sales teams. These teams need to be able to sell and manage a wider range of ad products across a more complex ecosystem. They also need to be able to measure the results of their campaigns more accurately.
MainConcept – Can ad-funded services reinstate the golden age of streaming?
In the early days of streaming, subscription costs were low, and viewers were spoilt for choice by series after endless series of top-quality content – think House of Cards, Orange is the New Black and Stranger Things to name just a few. It was this promise of low costs and a seemingly never-ending stream of top-quality content that helped to entice consumers away from cable TV. The steady growth in subscriber numbers allowed for an unprecedented number of new shows to be ordered, which in turn helped to bolster growth. Many dubbed this the era of Peak TV. Streaming services reached record breaking subscriber numbers in 2020 as a result of the pandemic. Netflix reportedly added an extraordinary 36 million subscribers in that period which led it to pass the 200 million mark for the first time.
AMAGI – Top 3 FAST monetization strategies to drive revenue
The holiday season is almost here – and with its arrival comes a surge in TV viewership. It’s when brands look to reach consumers in the most effective and innovative ways possible. The possibilities of realizing better ROIs increase as content owners can enhance their reach and revenue with a higher inflow of ads. Streaming, the most popular TV viewing option during the holidays, offers advertisers and content owners a unified sweet spot to meet the bottom lines faster and deliver an exceptional experience to viewers.
FAST (Free Ad-supported Streaming TV), enabling lean-back viewing, offers unique ad experience advantages over AVOD (Advertising Video on Demand), which is lean-forward. Whether it is easy content discovery or offering more ad opportunities, FAST provides better monetization avenues for content owners.
Here’s how content owners can elevate their monetization strategy on FAST.
Matrix – The secret to ad sales success in a changing media landscape
The media landscape is constantly evolving, and businesses that want to succeed in advertising need to be able to adapt to change. One of the biggest challenges facing media organizations today is how to manage multi-revenue streams. With the rise of FAST (Free, Ad-supported, Streaming Television), businesses need to be able to sell advertising across a variety of channels, including linear TV, digital, and streaming.
MainConcept – Can codecs improve ad-engagement?
With big players in the industry leading the way, ad supported subscriber growth has turned into a key strategy for content owners and broadcasters, with many exploring this offering to reach users in new markets and grow subscribers. Global AVOD revenue is forecast to reach $70 billion by 2027 and while the concept of ‘free’ content is not new, ad-tech hasn’t kept pace with the pixel race for video quality. While technology limits the quality of ad delivery, broadcasters continue to miss out on the full potential of ad revenue. So, what is the current state of ad technology? And can codecs help broadcasters meet consumer expectations while also improving ad-engagement?
Monetization Strategies for Targeted TV Advertising
As pay-TV operators and service providers look to boost their monetization, targeted TV advertising is gaining significant traction. Even Netflix has surrendered to the trend, joining the rest of the other streaming giants in the AVOD world by launching its own advertising tier.
Eyeing up new revenues with addressable advertising
With recessions taking their toll and subscription income flatlining, scouting out new monetisation options to boost balance sheets has never been more critical for the media and entertainment industry.
Loosening the Ad Tech Bottleneck
The two basic premises of broadcasting haven’t changed for the last 100 years or so. One, give viewers compelling programming and they’ll watch. Two, effective monetisation is critical for supporting all that programming.
Eyeing up new revenues with addressable advertising
Imagine Communications: Imagine Aviator
Aviator is a cloud-native platform that enables broadcasters, MVPDs and digital-first providers to plan, make and monetize premium-quality, ad-supported linear and Connected TV (CTV) content from a single, unified platform. This ground-breaking platform draws on Imagine’s broad experience in ad tech, video infrastructure and playout automation to create an entirely new approach to setting up, running and monetizing channels simply, quickly and cost-effectively.