TVUp is a Spain-based company that has created TIVIFY OTT platform, a PayTV as a service with premium channels and content for both Spanish and international markets (B2B2C). TIVIFY runs via an Android TV set-top-box as the main device. The platform is distributed via two commercial models: Tivify (B2C) and Tivify PRO (B2B2C), enabling operators to give the best offer of linear and non-linear TV and to offer viewers the same advanced functionalities such as applications and games that big players in the market can provide.
The TVUp platform offers clients access to its own TV platform and channel bouquet and a wide variety of content through the Play Store, including YouTube, Spotify, Disney +, HBO, Amazon Prime and DAZN.
In setting up this service, TVUp required a partner with considerable OTT delivery expertise to ensure, above all, a premium viewing experience for its customers. As the leader in video delivery solutions for Broadcast, Cable TV, DTH, IPTV and OTT, ATEME’s expertise in delivering similar projects and best of breed technology in the form of its TITAN solution made it stand out to TVUp. “We have been closely following the evolution of ATEME and its encoding solutions for some time now. With a huge amount of experience and a strong local presence in Spain, ATEME was an obvious choice for us,” comments Francisco Sáez, CTO, TVUp.
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Once upon a time, content was all that mattered for a streaming service to be successful.
It’s still the main concern, of course. But with the proliferation of streaming services, it’s no longer enough. Great content at the right price lets you in the game; great quality of experience differentiates you.
But delivering a high quality of experience on an OTT platform can be a challenge. And the challenges are intensifying with the emergence of next-generation video formats – with 4K and HDR entering distribution streams and a potentially embracing surround viewing, virtual and other extended-reality formats, volumetric holographic content and, eventually, 8K.
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In this Case Study, we hear from Ateme and TVUP about their successful POC, live TV encoding workflows, video encoding quality and performance to reduce TCO and their experience in public cloud and hybrid deployments.
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This presentation will provide a brief overview of these technologies. It will then describe experiments running on the public Internet that have been carried out with various CDN and OTT players.
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In this paper, we demonstrate how VVC and EVC could be 8K-broadcast enablers in the upcoming years. Based on encoding constraints coming from DVB-T2/S2 and 5G-broadcast transmission scenarios, the relevance of both codecs is assessed based on encoding efficiency and complexity criterions. In addition, we highlight that early 8K-deployment is possible with these codecs since a reduced set of tools is capable of achieving minimal required efficiency.
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Hybrid delivery is the future trend for advanced TV services, using a broadcast delivery as mainstream to deliver high quality video to a massive audience and broadband add-ons for a better Quality of Experience, immersivity or interactivity. Thanks to an all IP-hybrid delivery system (MPEG-DASH), the media delivery eases the synchronisation of the multi-path reception. Hybrid delivery using DASH is also the convergence of 2 worlds OTT and broadcast, where broadcast is using a broadband technology. DASH is the core technology of the ATSC3.0 but can be envisioned for the future of broadcast over DVB and 5G networks.
This work has been envisioned as part of the Convergence TV project, a research project powered by five French innovative and high tech companies: ENENSYS TeamCast (lead), ATEME, Broadpeak, Motion Spell, TDF and two prestigious academic research institutes: INSA Rennes and Telecom ParisTech.
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2018 is in the record books – after being capped off with a terrific IABM Annual Conference (more below) – and 2019 has rocketed out-of-the-blocks with on-going major shifts in the industry. IABM is here to help strengthen the understanding of these changes and to foster successful collaboration between media providers and suppliers.
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Remi Beaudouin, VP Marketing at Ateme, discusses the new products showcased at the NAB Show, such as the microservices solutions
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IABM has organized and/or attended a number of events in the MEA region over the last few months. While broadcast and media development in the region is still hindered by low broadband quality and poor payment infrastructure, multi-platform delivery and OTT are nonetheless on the rise, following the worldwide trend towards a direct-to-consumer model. IABM participated in the 19th edition of the ASBU TV & Radio Festival and convention which took place in Tunis between 26 and 29 April 2018
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IABM organized an OTT conference on 9th May 2018 in Dubai, to examine the tools currently available to provide the viewer experience that will accelerate the growth of OTT in the MEA region. The conference was sponsored by IABM members Ateme, Dolby and Interra Systems.
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