In the dynamic world of video streaming, media organizations are constantly seeking efficient and cost-effective solutions to manage their large-scale implementations. One of the key metrics that has to be met to validate any purchase decisions is Total Cost of Ownership (TCO). And, like Maslov’s famous Hierarchy of Needs, TCO analysis must start with foundational requirements.
In the television world, generating new revenue can be a significant battle. Broadcasters and video service providers face growing competition for eyeballs, changing viewer demands, cost pressures, and an array of regulations, amongst other challenges. As the television industry evolves, broadcasters and service providers need to find new ways to attract viewers, engage audiences, and increase revenue.
This article will highlight some of the key challenges that broadcasters and video service providers face when monetizing content and offer innovative solutions for generating new TV revenue, including personalized FAST channels, targeted TV advertising, tailored content packages, and shoppable TV.
Sourcing – In or Out? It is a long cyclic debate within any business – whether it’s better to build or buy. Such discussions revolve around business investments, where any spending must be weighted alongside the value of IPR ownership.
With the global economic headwinds pressuring all industries, media companies are strategizing about expanding their content’s reach, tapping new audiences, and driving more revenue streams.
Delivering super high-quality live video content swiftly, reliably, and on a large scale is non-negotiable. As media companies pivot to reach audiences across markets, they need the right network backbone to remain agile. However, many media organizations still rely on generic transport workflows for their premium content, missing out on the advantages of new, software-defined transport networks explicitly tailored for media.
Innovation in software-defined transport networks that are media-centric in nature renders these networks ready to meet the stringent quality, synchronization, and reliability requirements of the media industry. When it comes to valuable live content, media companies can’t compromise for anything less.
Broadcasters and telecommunications companies are facing a seismic shift. The traditional powerhouses of Pay-TV services and over-the-air broadcast television are witnessing a change in viewing as consumers increasingly gravitate towards subscription and ad-supported streaming video. This progressively changes the balance of the importance between traditional and streaming services, even from the same provider. The shift demands a re-evaluation of media supply chains and infrastructures, leading many broadcasters to contemplate a move to the cloud.
The rise of the mega streamer has brought the broadcast media industry into a period of volatility, uncertainty, complexity, and ambiguity. The acronym VUCA first described the complex and challenging geopolitical situation in 1987 following the Cold War, and now aptly defines the current media landscape. It’s an environment characterized by volatility in that challenges are unexpected and sometimes incomprehensible; by uncertainty in that change may happen, or not; by complexity in that it is influenced by numerous variables; and by ambiguity in that causal relationships can be difficult or impossible to define.
MXT-1 is a patented, multimodal and generative AI indexing technology by Newsbridge that uses natural language models to generate human-like descriptions of video content. Capable of indexing more than 500 hours of video per minute, MXT-1 is a game changer for organizations working with media and sports audiovisual content. Leveraging the next-gen technology, users can index vast amounts of content in record time, and search through large video collections easily and efficiently, enabling them to quickly start enhancing, sharing, and monetizing their media assets.
The media industry has undergone a tectonic shift in its operations, driven by the rapid evolution of digital technology and an increasing slew of viewing platforms. To address the evolving need to serve more audiences across more devices, media companies have increasingly relied on custom scripts to shoehorn highly complex packaging and distribution requirements into platforms that weren’t originally designed for such purposes.
There is a smarter, more efficient approach to ensuring your media operations pivot quickly with your audiences’ demands: no-code/low code media supply chain platforms. These offer a compelling alternative to traditional custom scripting, delivering improved productivity, agility, and scalability in content management and distribution.
Connectivity has been Telenor’s domain for more than 160 years, with the purpose to connect its customers to what matters most. In Sweden, Telenor is one of the largest providers of mobile, broadband and TV. The TV offering covers both delivery of IPTV as well as OTT services.
During the last 10 years, Agama has been proud to be a provider of video observability solutions to Telenor Sweden, becoming an important part of the operational platform. The deployment covers both network points with the Agama Analyzer and Analyzer OTT, as well customer experience observability for STBs and a multitude of apps and platforms such as Connected TVs using the Agama CDM solution.
The Agama CDM solution is a platform for observability down to the individual devices, providing visualization, analytics, alarming and correlation, creating detailed insights about customer experience and device health.
With a lightweight client integrated in the device or app, the solution continuously ingests events, metrics and metadata from all devices in use in real-time.
Josh Arensberg was elected Chair of the IABM Members’ Board in July this year. We asked him to share his vision for where he sees IABM – and our industry – heading.