The media industry is moving at super high speed. New business models, offerings, and business deals are changing the industry dynamics, leading players to rethink their strategies to remain competitive and grow. At the same time, consumer appetite for compelling and enriched content, including shoulder programming doesn’t seem to be subsiding.
Media companies are faced with a real opportunity and challenge — they need to be ready to manage a significant spike in live streams from acquisition right through to content delivery across platforms to tap into more audiences and revenue. This means more complex workflows and core media networks to acquire and deliver content to a plethora of destinations.
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Media companies are actively exploring ways to maximize their content delivery and operations. Technological advancements, particularly through the smart use of metadata and IP distribution, are revolutionizing resource-intensive processes. These innovations aim to reduce the overhead required to create great channels and tailored live events while enhancing the precision and speed of content delivery.
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Creativity lies at the heart of every successful project, driving innovation, problem-solving, and strategic thinking. Cirkus understands the importance of nurturing creativity within teams and provides the features needed to support this endeavour.
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In the fast-paced world of digital media, publishing content swiftly across social media, VOD and over-the-top (OTT) platforms is paramount. The dynamic nature of online audiences—who crave fresh, timely content—demands tools that streamline content creation and distribution.
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The OTT industry has undergone some major changes over the past few years. Market growth slowed somewhat compared to previous years and video providers have broadened their monetization strategies and shifted focus from subscriber growth to profitability. Despite this, the OTT video industry remains buoyant; according to analysis by Statista, the industry is projected to show an annual growth rate of 6.30% between 2024 and 2029, to reach US$429.40bn by 2029. This change of focus towards profitability is driving service providers to provide a better experience for viewers and optimize their services. However, there is a need to balance this drive for profitability with the industry-wide need to transition towards a sustainable video ecosystem.
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In the dynamic world of video streaming, media organizations are constantly seeking efficient and cost-effective solutions to manage their large-scale implementations. One of the key metrics that has to be met to validate any purchase decisions is Total Cost of Ownership (TCO). And, like Maslov’s famous Hierarchy of Needs, TCO analysis must start with foundational requirements.
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In the television world, generating new revenue can be a significant battle. Broadcasters and video service providers face growing competition for eyeballs, changing viewer demands, cost pressures, and an array of regulations, amongst other challenges. As the television industry evolves, broadcasters and service providers need to find new ways to attract viewers, engage audiences, and increase revenue.
This article will highlight some of the key challenges that broadcasters and video service providers face when monetizing content and offer innovative solutions for generating new TV revenue, including personalized FAST channels, targeted TV advertising, tailored content packages, and shoppable TV.
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Sourcing – In or Out? It is a long cyclic debate within any business – whether it’s better to build or buy. Such discussions revolve around business investments, where any spending must be weighted alongside the value of IPR ownership.
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With the global economic headwinds pressuring all industries, media companies are strategizing about expanding their content’s reach, tapping new audiences, and driving more revenue streams.
Delivering super high-quality live video content swiftly, reliably, and on a large scale is non-negotiable. As media companies pivot to reach audiences across markets, they need the right network backbone to remain agile. However, many media organizations still rely on generic transport workflows for their premium content, missing out on the advantages of new, software-defined transport networks explicitly tailored for media.
Innovation in software-defined transport networks that are media-centric in nature renders these networks ready to meet the stringent quality, synchronization, and reliability requirements of the media industry. When it comes to valuable live content, media companies can’t compromise for anything less.
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Broadcasters and telecommunications companies are facing a seismic shift. The traditional powerhouses of Pay-TV services and over-the-air broadcast television are witnessing a change in viewing as consumers increasingly gravitate towards subscription and ad-supported streaming video. This progressively changes the balance of the importance between traditional and streaming services, even from the same provider. The shift demands a re-evaluation of media supply chains and infrastructures, leading many broadcasters to contemplate a move to the cloud.
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