In the dynamic landscape of online streaming, the battle for eyeballs and advertising revenue is fiercer than ever. As viewers continue to shift towards digital platforms, content providers face the challenge of not just delivering engaging content but also monetizing it effectively. In this realm, automation is emerging as a game-changer, particularly in the realm of ad insertion.
Net Insight – Putting media network security at the top of the IP agenda
IP is driving a new era of innovation and efficiency within the media industry, opening up more opportunities for growth and transformation. However, despite the potential of IP’s flexibility to adapt to configuration changes and scalability, there are also inherent challenges that media companies must navigate. As the industry transitions from traditional co-axial video interfaces to open IP-based workflows, network control and network robustness are critical priorities. Media companies need to ensure that their networks and high-value content are protected against both external and internal misconfiguration and stream routing issues.
Blue Lucy – It’s time to hit refresh on the product roadmap
We’re always being asked about our roadmap for BLAM, when really what most people want to know is what features or integrations we’ve got planned. And if you think that’s the same thing, think again.
Agama Technologies – Unify, simplify, and understand your data: how consolidation can streamline and empower your video services
In today’s dynamic video market, service providers have adapted and evolved their services in sync with the technology evolution in customer devices, mobility, and preferred ways to interact with entertainment content.
As a result of innovation and growth, some complexity and fragmentation have unavoidably occurred. For instance, IPTV over ABR services is run together with companion services on user-owned devices like connected TVs, phones and laptops – alongside value-added services, such as catch-up and start-over, live together with PVR, third-party AVOD, as well as targeted advertising.
Net Insight – Automation is shaping the future of media
The media industry is moving at super high speed. New business models, offerings, and business deals are changing the industry dynamics, leading players to rethink their strategies to remain competitive and grow. At the same time, consumer appetite for compelling and enriched content, including shoulder programming doesn’t seem to be subsiding.
Media companies are faced with a real opportunity and challenge — they need to be ready to manage a significant spike in live streams from acquisition right through to content delivery across platforms to tap into more audiences and revenue. This means more complex workflows and core media networks to acquire and deliver content to a plethora of destinations.
LTN – Driving business success with automated versioning technology
Media companies are actively exploring ways to maximize their content delivery and operations. Technological advancements, particularly through the smart use of metadata and IP distribution, are revolutionizing resource-intensive processes. These innovations aim to reduce the overhead required to create great channels and tailored live events while enhancing the precision and speed of content delivery.
farmerswife – Revolutionizing collaboration and productivity: the impact of Cirkus automation
Creativity lies at the heart of every successful project, driving innovation, problem-solving, and strategic thinking. Cirkus understands the importance of nurturing creativity within teams and provides the features needed to support this endeavour.
Actus Digital – Accelerating digital content publishing with automated workflows from compliance logging systems
In the fast-paced world of digital media, publishing content swiftly across social media, VOD and over-the-top (OTT) platforms is paramount. The dynamic nature of online audiences—who crave fresh, timely content—demands tools that streamline content creation and distribution.
Accedo – Can AI support the transition towards a more sustainable video ecosystem?
The OTT industry has undergone some major changes over the past few years. Market growth slowed somewhat compared to previous years and video providers have broadened their monetization strategies and shifted focus from subscriber growth to profitability. Despite this, the OTT video industry remains buoyant; according to analysis by Statista, the industry is projected to show an annual growth rate of 6.30% between 2024 and 2029, to reach US$429.40bn by 2029. This change of focus towards profitability is driving service providers to provide a better experience for viewers and optimize their services. However, there is a need to balance this drive for profitability with the industry-wide need to transition towards a sustainable video ecosystem.
Zixi – Factors contributing to the TCO of streaming at scale
In the dynamic world of video streaming, media organizations are constantly seeking efficient and cost-effective solutions to manage their large-scale implementations. One of the key metrics that has to be met to validate any purchase decisions is Total Cost of Ownership (TCO). And, like Maslov’s famous Hierarchy of Needs, TCO analysis must start with foundational requirements.