The third day will open with a tale of two specific sectors that were affected by pandemic in both similar and different ways: SVOD and AVOD economics. While streaming in general surged on the back of increased consumer demand, advertising expenditure was hit by the pandemic, impairing the increasing interest in AVOD business models, and consolidating the success of subscription-based economics. However, SVOD remains an expensive proposition given the level of content diversity demanded by consumers as well as the competition in the market. Everyone is looking for some sort of differentiation, which makes AVOD and hybrid models still appealing to media executives. What is the state of the nation now and how are things going to pan out in the future? We will talk to a panel of executives experienced in monetization models to understand this in a session packed with money-related insights.
Streamhub – The rise of 1st party OTT data to build a transparent and collaborative cross-media marketplace for video advertising
In this presentation Streamhub will demonstrate how a cross-industry data collaboration platform between broadcasters, platforms and agencies in a major OTT market has successfully led to stronger strategic positioning of broadcasters in Japan with greater AVOD revenues for all – and a more joyful user experience for video consumers.
Future Trends Streaming Panel
Our panel of experts look at efficient content delivery and preparation for direct-to-consumer platforms as well as the architecture and design of OTT experiences. We explore the complete technology toolset needed to go direct – what’s available now and what’s on the horizon?
Streamhub – The rise of 1st party OTT data to build a transparent and collaborative cross-media marketplace for video advertising
In this presentation Streamhub will demonstrate how a cross-industry data collaboration platform between broadcasters, platforms and agencies in a major OTT market has successfully led to stronger strategic positioning of broadcasters in Japan with greater AVOD revenues for all – and a more joyful user experience for video consumers.
