TAG Content Matching Technology – BaM Award winner, Support
IP, OTT delivery, and remote working environments have become an integral part of media companies’ workflows, adding significant complexity to production and distribution paths and challenging media and entertainment companies’ capabilities to deliver high-quality content. Solutions to simplify workflow insights, including visualization, while maintaining high quality are necessary factors in the race to remain competitive. TAG Content Matching technology provides a vital capability in the toolsets users require for more transparent workflows, allowing them to get to the root cause of problems faster and troubleshoot more efficiently, even in the most complex, elaborate scenarios.
TAG Content Matching technology is a unique process that detects similar content across two different streams to ensure correct and uninterrupted delivery to the intended destination. This is done by creating a unique fingerprint for each video frame and audio envelope and matching them across the entire media distribution path against a user-defined reference point. Content Matching can identify and correlate audio and video uniqueness accurately regardless of the resolution, bitrate, or framerate, thus enabling a match between any two or more points in the workflow. Even after the content has been processed and manipulated, the TAG solution will still be able to identify the match and confirm that the content is identical, correct, and behaves as expected.
Based on a sophisticated real-time frame-to-frame correlation engine, the user will be notified when the first content inconsistency occurs, and combined with TAG’s rich probing and monitoring, operators can easily identify and resolve the source of the errors. With a reference point and one or more monitoring points, comparisons are easily made, and issues are quickly detected. In addition, Content Matching allows users to get to the root cause of problems faster and troubleshoot more efficiently. The technology dramatically reduces workflow complexity and eyes-on-glass and enables media companies to deliver quality content with fewer resources and more confidence.
The ability to identify, match and correlate content to content anywhere in the workflow empowers users to measure a wide variety of parameters, opening the door to varied and numerous potential uses. TAG’s Content Matching enables, but is not limited to, the following highly requested media workflow applications:
- Frame-accurate latency measurement between any two or more points in the
workflow in real-time - Validate video routing and audio channel alignment across feeds
- Confirm ad insertion to SCTE messages with frame accuracy to assure and protect revenue
- Measure audio-to-video drift at any point in the workflow to identify lip-sync issues
