By Olivier Jorda, Global Media & Entertainment Director, Oracle Industry Solutions Group
Content has always been king in the media and entertainment (M&E) industry, but when it comes to today’s white-hot competitive landscape, it’s also a key differentiator. Unfortunately, aggregating content simply isn’t enough to win eyeballs and loyal subscribers.
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This session will discuss a new, novel use of blockchain technology for streaming and servicing film and TV catalogs direct from their source assets for sales, licensing, and ticketed direct exhibition. It will discuss recent case studies used to stream private global exhibitions of films such as "Bill & Ted Face the Music" and "Wolf of Snow Hollow" in 4K/HD to browser, smartTV and mobile platforms with individualized secure watermarking, DRM and secure individual tickets, direct from source asset with no intermediaries. This is made possible by blockchain ledger technology, rights within the media via smart contracts, and just-in-time streaming of media and metadata from the film asset library. Each ticket provides a secure identity that can enable live fan engagement.
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It's easy to get caught up in the sea of buzzwords around new product innovations. It's less easy to determine what really matters to you, and how these concepts can be practically applied to your operations. We look at where and how the areas of microservices and blockchain can really make an impact, focusing on real-world use cases. They are here and they are real. We can show you how you can apply them to improve your operations and move beyond just filling up that buzzword bingo card!
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This talk will discuss evolving areas of emphasis for today’s premium video content owners, novel approaches to manage and publish video, and the implementation of a next-generation video supply chain. Specifically, it will discuss the latest innovations in managing and delivering ultra-low latency, programmable media assets that enable personalization (ads, content, channels, and more) at scale.
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IABM CEO Peter White catches up with Eluvio Co-Founder and CEO Michelle Munson
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