The New-York based Buffalo Bills is an institution in the National Football League (NFL). Founded in 1959, the 4-time Super Bowl finalists boast one of the largest and most loyal fan bases in the league. Each week the Bills’ production team manages a 5-hour block of TV programming that covers game action, expert opinion and behind-the-scenes content. Accessing, editing and publishing this content for fans to enjoy had been laborious and slow using traditional editing systems. The team wanted an ultra-efficient cloud-based solution that would dramatically speed up their workflows and deliver content to fans much faster online. The Bills turned to Blackbird.

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