This week, we’re joined by Gareth Capon from Grabyo. Gareth takes us through the nuances of live video production in the cloud – a forward-thinking method of bringing social media clips and live events to audiences across the globe. Are audience attention spans waining? Has advertising become too targeted? We’ll ponder these questions and much more.
We are proud to announce that ELEMENTS has achieved the highest results in the SPEC SFS VDA storage performance benchmark. This has been done together with our new technology partner ThinkparQ and their BeeGFS file system, which is well established in High Performance Computing, AI and Deep Learning, and Science. After introducing this file system to the Media and Entertainment industry, it was vital that we proved its capabilities in video production workflows. In this article, we will explain how we have achieved the high score, examine and compare benchmark outcomes in detail and discuss what these results really mean.
Cricket, like many other sports, has been seriously impacted by the social distancing restrictions imposed by the pandemic. The postponement and cancellation of matches at the height of lockdown, through to the more recent challenges of positive Covid tests, all caused a huge amount of disruption.
In a recent report “The Evolution of Production Workflows”*, MovieLabs asks “Would it be nice if software-defined workflows could be assembled as interconnecting children’s blocks, where integration is as simple as connecting the pieces in the desired configuration?” To make workflows in the Media & Entertainment (M&E) market more flexible, it proposes defining a minimum set of standards and practices for workflow interactions, thus promoting interoperability and minimising the work required to quickly create a custom workflow. In this way, “the creatives decide what must be done and which workflow components are interconnected to them”.
Broadcasters and media companies engaged in live international content distribution are familiar with the need for standards conversion. Multiple broadcast frame rates and formats are in use throughout the world; and with an ever-growing number of standards to support in mobile and streaming services, high quality, live, standards conversion is an essential part of many businesses.
The Merriam Webster dictionary defines metadata as “data that provides information about other data”. Some call it “bits about bits”.
We’re all inundated with data every day: from being told the number of steps we’ve taken to new recommendations from Netflix or Amazon. With so much information being thrown at us, are we using this data to its best possible advantage? Do we even know how to do that?
The broadcast landscape is transforming. The influx of content, the growing audiences, and the rising consumer demands are driving content providers, service operators and media distributors to look for new, innovative ways to transform their infrastructure while optimizing and lowering costs in every single part of the video network.
Welcome to SymplyFIRST – an innovative new product family that redefines capabilities and introduces a whole new level of ease-of-use for the most common media workflow problems. From personal desktop RAID to long term LTO archive and even an affordable, reliable cloud platform SymplyFIRST has got you covered. The range tackles challenges experienced in a variety of media pipelines including on-set production, post production, VFX, independent filmmakers, in-house creatives, photographers, and other media professionals.