As video continues to dominate our use of the internet, the technologies supporting it must continue to innovate and expand to help media companies get an Edge in the global content delivery space.
While it is generally acknowledged that the broadcast industry roadmap leads to a fully IP-based infrastructure, there is still plenty of uncertainty regarding the exact route that will be taken to get there. Currently the industry can be characterised as being in an extended implementation phase which concurrently overlaps with the R&D efforts necessary to make IP workflows optimised throughout an organisation.
As ridiculous as it sounds, multiple people get a notification every time my cat, Raja, uses his smart litter robot and any time there is a sound in my hallway. I or someone else can act on those notifications with connected devices. Does Raja’s litter need to be changed or is he just tripping the system? The robot will tell us. Is there a package at my door? The camera will let us know. App makers connect us to our pets, our cars, our fridges, our shoes. We live in the age of connection and while broadcast has been slower to the trend, we’re now seeing a growing demand for interoperability and flexibility in the enterprise broadcast and media sector.
This Regional Trends Report provides insight into the latest broadcast and media industry developments for the Americas region.
This is a collection of presentations that the IABM Insight & Analysis team delivered at at BaM LIVE!™ June 2021.
The presentation cover the topics listed below.
- Americas Regional Trends
- Digital Transformation in Media: The Stats
- Decentralized Production Models: Effects on Media Tech Investment
- Media Convergence: Current & Futuristic Perspectives
Signiant sat down with Ariel Gordon, founder and CEO, to discuss Cinema Máquina’s use of Signiant’s Media Shuttle, their experience working through the pandemic, and Mexico’s impact on the global market.
The acceleration in media technology transitions such as the move to remote production models and the migration to cloud operating platforms is putting functions such as infrastructure and storage in the spotlight. IABM research shows for example that the accelerated move to remote production is prompting an increasing focus on connectivity resources. Moreover, the need for content to be accessible from multiple locations is driving investment in cloud storage, as we shall see later in this Briefing. While these digital transitions have been accelerated, other physical investments have been dramatically reduced.
This briefing analyzes high-level investment trends in content infrastructure and storage. The acceleration in media technology transitions such as the move to remote production models and the migration to cloud operating platforms is putting functions such as infrastructure and storage in the spotlight.