Edgeware – Bridging TV’s age gap: improving broadcasters’ relevancy and reach with younger audiences
Edgeware’s CPTO Johan Bolin will demonstrate how broadcasters and content owners can mitigate the age gap problem by transforming the traditional broadcast distribution model to one that best complements the online viewing behaviours of these much lusted after younger audiences. He’ll propose a method which utilises channel stitching technology to compose numerous channels in the compressed domain, so broadcasters and content owners can deliver professional-grade TV on social media cost-efficiently and therefore, tap into their missing audience.