Technological transformation offers a host of benefits: it streamlines workflows, reduces inefficiency, and makes life easier for media professionals. So why is such beneficial change frequently met with resistance?
Convergence Forcing a Focus on Data
FAST. AVOD. SVOD. MVPD. vMVPD. OTA. These services represent the options available to content owners or aggregators to deliver entertainment, sports and news content from centralized hubs to individual consumers. Their goal is simple – expose and monetize their content libraries to as many consumers as possible. However, that doesn’t mean the consumer is top of mind when it comes to facilitating their journey to their content of choice.
Optimising Edits with Metadata
Few industries are as fast paced and highly pressurised as the media industry. What was already a competitive field has become even more so, as the demand for content has increased in-line with the explosion of OTT services. To manage this high volume of throughput, content supply chains have become more complex, with multiple teams all contributing towards content preparation.
Insights From Next-Gen Tech Leaders: Richard Clarke
As head of content operations at global distributor Banijay Rights, Richard Clarke knows the importance of effective media operations management and the challenges arising from the industry’s ongoing migration to the cloud.
Monetizing OTT Services Through Targeted Advertising in ABR Streaming
Video streaming is growing at a rapid pace, gaining more and more viewers from legacy broadcast. To keep up with their growing investment in content, video service providers need to find effective methods to boost content monetization, and targeted advertising is one way to do that. Enabled by ABR streaming, targeted advertising allows service providers to seamlessly deliver video ads into streamed content to create additional revenues.
Greater than the sum of our parts
Almost six months after Take 1’s acquisition by Unicorn company, Verbit, Take 1 CEO, Louise Tapia, provides an insight into how the team is collaborating with their fellow media and entertainment sector specialists at sister company, VITAC, to provide end-to-end accessibility services.
Content Choice and Sustainability
In recent years, the choice of video services has multiplied, as large media organisations add a plus symbol to their established brands and roll out new platforms. In addition, many incumbents in the VOD space are now supplementing their main subscription models with AVOD options. In some cases, these ad-funded tiers will be differentiated with new content, but at the very least they will require new versions of the original media files with markers for ad insertion. Linear TV has not been left behind, evolving its offering with more content choice, and diversifying with themed FAST channels.
MediaTech Radar: Cloud as a Driver of Change
MediaTech Radar has become a monthly newsletter, previously issued bi-weekly. This edition of the newsletter is produced by IABM’s Senior Analyst Olga Nevinchana. It focuses on a spotlight topic in MediaTech and reflects on a series of past, present, and future business developments in the industry. In this edition, our spotlight topic is Cloud as a Driver of Change.
Media Localization Tools for the Future
Online subtitle editors first made their appearance approximately a decade ago. Originally elementary in functionality, they were introduced to the wider public through platforms such as Amara’s as a means for anyone to easily add subtitles to online videos.
How to Choose the Right Production Asset Management (PAM) for Results-Driven Success
While the demand for content shows no signs of slowing, the wide range of production and workflow tools combined with interoperability issues can add to workflow complexity and preventable errors in the media workflow. How can PAM users select the right asset management strategy and leverage PAM to transform their workflows effectively?