Many years ago, digitization offered a panacea; a mechanism to rid the world of analogue and proprietary digital video tape formats and make content more easily accessible and exploitable. Using supposedly non-proprietary encoding schemes, the content became independent of the physical media, so future migrations would be easy. Robotic data libraries and control software automated many processes, removing the need for many staff. Carefully annotated and indexed content using new DAM systems would make assets inherently exploitable, watermarking would offer protection, and early speech-to-text processing would make for the richest set of metadata.
IMSC-Rosetta: A new era for subtitle formats – bridging broadcasting and streaming
In the realm of media, delivering subtitles consistently across various platforms has posed challenges. Warner Bros. Discovery (WBD) identified the pressing need for an innovative subtitle format. This format should seamlessly suit both conventional TV broadcasts and contemporary streaming services. Historical subtitles have been fragmented, existing in diverse proprietary and generalized formats. However, none of these formats proved universally fitting for all content types and languages.
Blu Digital – Fere nihil sine deo – thoughts on AI, localization and humanity
“It was the best of times, it was the worst of times…”
What a glorious decade for global media distribution. Content consumption is higher than it’s ever been, borders have been stretched, pushed or removed entirely, “foreign” content is captivating “foreign” audiences and the inaccessible is finally becoming accessible to all.
Beam Dynamics – Intelligent technology lifecycle management
If you run any but the smallest media business you have hundreds, and probably thousands, of pieces of technical equipment from multiple approved vendors. Not just cameras or servers, but radio microphone transmitters, portable monitors, lipsync testers and lighting stands. The number of individual items quickly spirals.
Iyuno – Business Resilience in Media Localization and Iyuno’s Services
In today’s rapidly evolving world, businesses face a variety of challenges that can impact their operations, from supply chain disruptions to economic uncertainty. For companies in the media localization industry, these challenges can be particularly acute, given the need to navigate a complex and rapidly changing landscape of technologies, standards, and content formats.
Turning Old Archives Into New Revenue Opportunities – Dalet
Long-established media organizations that serve up our favorite films and episodic content are often sitting on an enormous amount of valuable media that could be the key to unlocking new revenue opportunities, whether it’s repacking existing programs for new streaming opportunities or enhancing a new program with rich archival material. However, you need a cost-effective way to rescue and reuse archived content from the siloed systems and labyrinth of formats and files accumulated over the years. It has to be an accessible component of your media supply chain.
And now for something completely different – Spicy Mango
You don’t need to be Nostradamus to work out that linear TV will one day go the way of Monty Python’s parrot: it will cease to be. The timing, however, is less predictable. Because unlike Python’s Norwegian Blue, scheduled TV continues to provide meaningful company in our living rooms. It will inevitably fall from its perch, but with a sizeable audience still feeding it, there’s plenty of life in the old thing yet. As legacy media inches towards a digital-only world, the prolonged squawk of scheduled TV is a major complication. Companies need to deliver for today while planning for a different tomorrow.
The Media Transformation Paradox – Object Matrix
Technological transformation offers a host of benefits: it streamlines workflows, reduces inefficiency, and makes life easier for media professionals. So why is such beneficial change frequently met with resistance?
Convergence Forcing a Focus on Data
FAST. AVOD. SVOD. MVPD. vMVPD. OTA. These services represent the options available to content owners or aggregators to deliver entertainment, sports and news content from centralized hubs to individual consumers. Their goal is simple – expose and monetize their content libraries to as many consumers as possible. However, that doesn’t mean the consumer is top of mind when it comes to facilitating their journey to their content of choice.
Optimising Edits with Metadata
Few industries are as fast paced and highly pressurised as the media industry. What was already a competitive field has become even more so, as the demand for content has increased in-line with the explosion of OTT services. To manage this high volume of throughput, content supply chains have become more complex, with multiple teams all contributing towards content preparation.