As the ‘Streaming Wars’ continue to disrupt the wider broadcasting industry, it’s a race to the top for traditional broadcasters and content providers who are expanding their offering into the OTT space.
View More
This presentation will examine the benefits of targeted advertising for viewers, advertisers, and operators, as well as some of the delivery challenges. Attendees will learn how operators can collect viewer data and enhance decisions related to targeted advertising using artificial intelligence. By providing invaluable insights into what content is popular and what’s not, data and analytics help to improve the relevance of content and advertising delivered by service providers to individual viewers and households.
View More
The great hook from the 1971 song by Gill Scott-Heron never felt so apt when we think of it in context to the streaming revolution that we are witnessing today. A phenomenon which was spearheaded by Netflix and Hulu about a decade ago has now gone mainstream. On-demand content has broken linear viewing schedules and led traditional broadcasters to rethink their business model around this change.
With vast improvements in internet speeds and an increase in the number of video-supporting handheld devices, consumers have shifted their focus from traditional television broadcasters to over-the-top (OTT) media services that stream over the internet.
View More
