As the ‘Streaming Wars’ continue to disrupt the wider broadcasting industry, it’s a race to the top for traditional broadcasters and content providers who are expanding their offering into the OTT space.
This presentation will examine the benefits of targeted advertising for viewers, advertisers, and operators, as well as some of the delivery challenges. Attendees will learn how operators can collect viewer data and enhance decisions related to targeted advertising using artificial intelligence. By providing invaluable insights into what content is popular and what’s not, data and analytics help to improve the relevance of content and advertising delivered by service providers to individual viewers and households.
The great hook from the 1971 song by Gill Scott-Heron never felt so apt when we think of it in context to the streaming revolution that we are witnessing today. A phenomenon which was spearheaded by Netflix and Hulu about a decade ago has now gone mainstream. On-demand content has broken linear viewing schedules and led traditional broadcasters to rethink their business model around this change.
With vast improvements in internet speeds and an increase in the number of video-supporting handheld devices, consumers have shifted their focus from traditional television broadcasters to over-the-top (OTT) media services that stream over the internet.
Article taken from IABM Journal 108 written by Bhavesh Vaghela (Chief Executive, Paywizard)
Paywizard recently launched an artificial intelligence-driven subscriber intelligence platform, Paywizard Singula™, which is designed to help Pay-TV operators and OTT providers take a more data-driven approach to precise customer engagement. Singula™ uses artificial intelligence and machine learning to generate ongoing subscriber insights, enabling operators to reduce churn, grow average revenue per user and acquire new customers.
This article is from The IABM Business Intelligence Digest from September 2018. The full report can be viewed here The transition to new media offerings is a trend influencing the whole media ecosystem, forcing broadcasters to drastically transform their technology infrastructures. More specifically, broadcasters are trying to make their legacy technology coexist with new media technology in a next-generation infrastructure capable of delivering both linear and non-linear offerings. In the US, the skyrocketing growth of new media offerings has been particularly disruptive and put a lot of pressure on traditional broadcasters to rapidly deliver alternatives. In Europe the incentives to react have been lower because the adoption of OTT services has had less impact on subscription growth with traditional Pay-TV operators. This is due to the coexistence on the market of cheap cable and Pay-TV subscriptions and well-established broadcasting operators. However, the trend is real and the shift to new media offerings has to be achieved by European broadcasters. The challenge is to build content catalog and customer experiences at the level of at least the standard set by Netflix or Amazon. Data from Digital TV Research show that Pay-TV subscribers are set to increase in Western Europe by nearly...