The year of 2020 will go down in the history books, not only for the devastation of the pandemic but the vast number of processes to quickly adapt to the everchanging challenging environment. It was a year of reflection, the digital revolution, a year of remote working. Businesses had queried whether office space was worth the rent when most, if not all of their employees were working from home. Or, the number of advantages of virtual audiences for a whole host of events had been questioned, changing perspectives and paving the way to a new normal. But if there is one thing that has been truly missed… face-to-face exhibitions and trade shows are at the top of that list.

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