Social media as a marketing tool is still in its infancy; we all know we need to embrace it but there is no textbook on how to use it successfully; some will tell you it’s black art, others a science project.

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Things will not return to ‘normal’ post-pandemic; in this session, insights from three experts will help you:

• Recognize the trends and challenges
• Understand changing customer personas and cultural analysis
• Take a fresh look at your brand as an experience
• Identify and capitalize on gaps and opportunities in the market

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During this session we hear from a panel of members who are all using agencies to support their marketing activities. They share their advice on how to make the most of this relationship to enhance your market presence – and your bottom line.

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Recent research shows that 25% of CEOs come from a marketing or sales background. In this session, we hear about the personal experience of Jeff Rosica (Chief Executive Officer & President of Avid) who has been on the journey from CMO to CEO. In addition, we take a wider look at the skills, tools, knowledge and insights that are necessary to move up into Board positions and CEO roles.

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In the media and entertainment world, content is king and central to your business model – critical investments and revenue that must be secured. Content piracy is nothing new and the pervasive idea that “piracy is not a serious crime” still writes it off as nothing more than user misbehaviour. Commercial piracy today is a full-time job, stealing and reselling for profit, driving significant illegal business activities. The numbers speak for themselves: the value of pirate video services will exceed US$67 billion by 2023, according to Parks Associates.

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There has never been a more fragmented and competitive communications landscape than what we have today. Not only are there more products and services than ever before but there are considerably more routes to market. On top of that we are also seeing increasingly sophisticated and nuanced relationships between products/services and the customer they are aiming to engage with. Trying to cut through all of this with effective communications can be quite a challenge. Not an impossible one, but a challenge nonetheless.

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Just as many companies have already done with business functions such as accounting, human resources, and IT, there are now very good reasons for outsourcing sales. It affords increased sales through rapid deployment and scalability; better overall risk management; and the ability to refocus existing resources on the core business, all of which result in a substantial increase in profitability.

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This Regional Trends Report provides insight into the latest broadcast and media industry developments for the Americas region.

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This report delves into one of the major long-term drivers of change in the media industry, identified by IABM in its Special Report published in September 2020: viewing technology only as an enabler. The research puts the spotlight on this specific structural driver of industry change, analyzing the ultimate business, technical and creative values that technology is enabling as well as one of the rising operating models behind them: the cloud model. Our main objective is decoding these topics to shed more light on the economics underpinning media factories.

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This is a collection of presentations that the IABM Insight & Analysis team delivered at at BaM LIVE!™ June 2021. The presentation cover the topics listed below.

• Americas Regional Trends
• Digital Transformation in Media: The Stats
• Decentralized Production Models: Effects on Media Tech Investment
• Media Convergence: Current & Futuristic Perspectives

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