Things will not return to ‘normal’ post-pandemic; in this session, insights from three experts will help you:
- Recognize the trends and challenges
- Understand changing customer personas and cultural analysis
- Take a fresh look at your brand as an experience
- Identify and capitalize on gaps and opportunities in the market
Panellists:
- Lisa Collins, Head of Membership Engagement, IABM (Chair)
- Victoria Gerstman, North America Lead, Canopy
- James Samperi, Managing Director, Engine
- Reggie James, Director, Digital Clarity
Session in Association with Marketing Leaders Circle.
