Adapting your marketing strategy for the future

Adapting your marketing strategy for the future

Adapting your marketing strategy for the future

Tue 06, 07 2021

Things will not return to ‘normal’ post-pandemic; in this session, insights from three experts will help you:

  • Recognize the trends and challenges
  • Understand changing customer personas and cultural analysis
  • Take a fresh look at your brand as an experience
  • Identify and capitalize on gaps and opportunities in the market

Panellists:

  • Lisa Collins, Head of Membership Engagement, IABM (Chair)
  • Victoria Gerstman, North America Lead, Canopy
  • James Samperi, Managing Director, Engine
  • Reggie James, Director, Digital Clarity

Session in Association with Marketing Leaders Circle.

 

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