The media landscape is constantly evolving, and businesses that want to succeed in advertising need to be able to adapt to change. One of the biggest challenges facing media organizations today is how to manage multi-revenue streams. With the rise of FAST (Free, Ad-supported, Streaming Television), businesses need to be able to sell advertising across a variety of channels, including linear TV, digital, and streaming.
MainConcept – Can codecs improve ad-engagement?
With big players in the industry leading the way, ad supported subscriber growth has turned into a key strategy for content owners and broadcasters, with many exploring this offering to reach users in new markets and grow subscribers. Global AVOD revenue is forecast to reach $70 billion by 2027 and while the concept of ‘free’ content is not new, ad-tech hasn’t kept pace with the pixel race for video quality. While technology limits the quality of ad delivery, broadcasters continue to miss out on the full potential of ad revenue. So, what is the current state of ad technology? And can codecs help broadcasters meet consumer expectations while also improving ad-engagement?
Turning Old Archives Into New Revenue Opportunities – Dalet
Long-established media organizations that serve up our favorite films and episodic content are often sitting on an enormous amount of valuable media that could be the key to unlocking new revenue opportunities, whether it’s repacking existing programs for new streaming opportunities or enhancing a new program with rich archival material. However, you need a cost-effective way to rescue and reuse archived content from the siloed systems and labyrinth of formats and files accumulated over the years. It has to be an accessible component of your media supply chain.
Synamedia: Pirates ain’t afraid of no ghosts – how comedy blockbusters are keeping streaming pirates in high spirits
Oh no, back to haunt you….. the thorny subject of piracy keeps rearing its ugly head again. Attracting and retaining viewers, increasing market share, keeping all those digital plates spinning, lowering TCO – if you are running a streaming service, there are any number of other pressing priorities. And surely it should be job done tackling streaming piracy provided basic security provisions and contractual obligations are in place, right?
You must be joking. Streaming pirates are not only stealing content but stealing entire streaming services including hosting super aggregated rival services of their own and, as our latest research conducted by Ampere Analysis reveals, they are laughing all the way to the bank as they spirit away over $30 billion rightfully belonging to video service providers.
From video codecs to a complete Real-time Streaming platform: nanocosmos’ journey and transformation in the media industry
After twenty five years we can say evolving from a codec company to a real-time streaming leader has reflected the broader changes in the media landscape over the past two decades. The rise of the internet, digital video technologies, and the decline of linear TV has led to new opportunities and challenges for the industry. Our focus on reliable client partnerships and stability and lightweight software products has helped us remain at the forefront of the industry. Looking ahead, we are committed to creating new solutions that help businesses and audiences connect via live video and remain relevant in the ever-changing media landscape.
Evergent: Partnering with Content Providers to Expand Streaming Boundaries
The most successful content providers build their systems based on foundational partnerships out of view of the end user, yet deeply considerate of their patterns and preferences. For such partnerships themselves to be successful requires the right interlocking mesh of forward-thinking requirements, adaptable tools capable of receiving and applying the requests and experienced teams driving the vision to fruition.
Convergence Forcing a Focus on Data
FAST. AVOD. SVOD. MVPD. vMVPD. OTA. These services represent the options available to content owners or aggregators to deliver entertainment, sports and news content from centralized hubs to individual consumers. Their goal is simple – expose and monetize their content libraries to as many consumers as possible. However, that doesn’t mean the consumer is top of mind when it comes to facilitating their journey to their content of choice.
Staking your fortune on FAST? Don’t neglect the data!
Linear TV isn’t dead, but the internet has changed it forever. At a time of global downturn, an increasing number of content owners are pinning their growth hopes on ad-funded live or VOD-to-live FAST channels. But drawing eyeballs and maximising ad revenues in this increasingly crowded marketplace will rely on more than just an EPG and good promos.
In Conversation with Playbox Technology
In this IABM TV interview, Neil Thacker (Sales and Digital Marketing Manager, Playbox Technology) discusses how OTT delivery has revolutionised monetization in the broadcast and media industry.
Bringing the Power of Video Entertainment to Creators and Fans, Globally and Into The Metaverse
IN.LIVE is the industry’s leading Web2+Web3 ticketing and video distribution solution featuring advanced access control (including NFT ticket gating), HD streaming, and NFT + metaverse integrations. The IN.LIVE platform enables creators to market, distribute and monetize their content directly to their fans and partners, while maintaining control of their art, brand, and user data. The rising momentum of crypto and NFTs has opened new doors to creators of all types to raise funds, build communities, and design immersive Metaverse experiences. Whether you are an A-list celebrity, content production house, or independent filmmaker or musician, IN.LIVE delivers the power of today’s latest technologies to help creators control their artistic destiny. Oracle Cloud Infrastructure (OCI) and IN.LIVE executives will be on hand to discuss how the IN.LIVE platform seamlessly integrates live content segments (such as live performances, live intros, Q&As, and more) with any kind of formally created media. OCI is the trusted partner for IN.LIVE’s most demanding workloads, delivering infrastructure on demand and at scale with predictable performance. Oracle’s Gen2 cloud with flexible compute shapes, high performance storage and dedicated network bandwidth combine to deliver optimized custom configurations at the best price for IN.LIVE.