This is a collection of presentations that the IABM Insight & Analysis team delivered at at BaM LIVE!™ June 2021.
The presentation cover the topics listed below.
- Americas Regional Trends
- Digital Transformation in Media: The Stats
- Decentralized Production Models: Effects on Media Tech Investment
- Media Convergence: Current & Futuristic Perspectives
We are joined by Tom McDonnell, CEO at Monterosa to hear how they create premium interactive experiences fast and at scale along with the biggest challenges that their clients in sport and media have faced over the last 15 months.
Tom tells us how their clients are able to generate new revenue streams along with their plans for the coming months and years.
We are joined by Michelle Munson, CEO and Co Founder at Eluvio to discuss EluvioLive, a 4K streaming and ticketing platform for artists and publishers direct to fans, based in blockchain.
We hear how the platform is built on the Eluvio Content Fabric and what this means along with how 4k streaming is handled with low latency.
Michelle talks us through some of the big names that have worked with Eluvio including an upcoming event with the Black Eyed Peas.
We also discuss “Remonetize Endlessly” and how EluvioLive helps to seamlessly repurpose and redistribute content along with an overview of NFTs and how they are becoming more common place in the media industry.
Finally, Michelle talks us through future plans for Eluvio and the platform.
In this interview, Ryan Steelberg (President, Veritone) discusses the launch of MARVEL.ai, a complete end-to-end voice-as-a-service solution to create and monetize hyper-realistic synthetic voice content at commercial scale. Ryan explains how Veritone got into this area of synthetic voice and how synthetic media and synthetic voice changing the media landscape.
Event-based television is becoming increasingly important for channel originators, broadcasters and content owners. Beyond examples of sports and news, these events also include the latest release of a cliffhanger drama or millennial reality TV programs. The huge followings attracted by this type of programming and content underline just how important these scheduled TV events are. Missing out on the latest plot line reveal or who is ‘out’ via social media is now just as critical as not knowing the latest sports scoreline.
Released last week, The 2021 Infinite Dial report once again shows significant growth in digital audio. The report estimates that in 2021, weekly online audio listeners will reach 193 million, or 68% of the US population, up from 169 million, or 60%, in 2020.
Advertisers are finding it increasingly important to embrace an expanding digital audio landscape. The 2021 Infinite Dial report shows significant growth in digital audio, estimating that in 2021, weekly online audio listeners will reach 193 million, or 68% of the US population, up from 169 million, or 60%, in 2020.
Because WO Traffic – Radio Interchange was still in development when Townsquare converted to WO Traffic in 2016, Townsquare was faced with a choice.
They could either return to manual handling of their network/barter contracts, which was a daunting prospect, or find a system to handle their barter automatically. After considering their options, Townsquare contracted to use a third-party’s system to automate their barter processes, fully intending to use it as a permanent solution. Although that system served for years as an alternative to manual dubbing, scheduling, and affidavit completion, over time Townsquare experienced challenges with some aspects of using it, especially given their high barter and cash comp volume.
One challenge was the amount of manual work that was involved on the front end of the process. Townsquare had to individually build all of their network barter and cash comp orders into WO Traffic as placeholder contracts, making sure to keep up with constant changes, additions, and cancellations throughout the year. They then had to create materials and manually enter dayplaced (and often dayparted) material instructions into WO Traffic for each network order. Finally, the material numbers for each order had to be manually transferred to the third-party’s system for dubbing and affidavit completion. Townsquare estimates that the duplication of effort for the entire workflow consumed upwards of 2500 person-hours in a year, plus an additional four to six hundred hours spent every December entering new orders, or adjusting existing ones, to match the networks’ contracts for the following year.
Bonneville identified the need to automate and centralize their billing and payments procedures.
They wanted a solution to streamline payments including cash-in advance transactions and to centralize client-specific activity for improved communication regarding receivables.
After implementing a well-known collections management software package, Bonneville realized that there were needs specific to the media industry that could not be addressed with this industry-agnostic solution.
Furthermore, their advertiser clients found the payment portal complicated which led to virtually full abandonment and extended delays. Bonneville had zero visibility into the “buy” side of the portal, so customer service also diminished. Bonneville was forced to revert to processing all payments manually.