Here are the main themes and deadlines for the four 2025 editions of the IABM Journal.

Articles submitted should be 800-1000 words plus supporting images*, including a headshot of the author where possible.

We will also consider publishing articles outside the main themes of each edition. Opinion articles addressing key current industry issues are in particular always welcome, alongside interesting case studies.

Note that we have added a new regular feature for 2025 covering activities outside of mainstream M&E as IABM members increasingly look to parallel markets for growth. We have given this the heading of Enterprise AV – intended to cover everything from enterprise, medical, retail, government and hospitality to emergency services, utilities, education, transportation etc. – wherever IABM members are looking for new opportunities and growth.

March 2025 – Q1

Main theme 1: Creativity & Orchestration

How will the next wave of automation impact jobs in content creation and production?

Editorial focus: Tech and activities that boost creativity. This includes both creativity and technical innovation using physical, virtual, or immersive methods. We’ll also look at the impact of AI and automation on content creation and production.

Keywords: Creativity, Collaboration, Innovation, Content, Metaverse, Immersive, Imaging, Creation, Production, Culture, Automation, AI etc.

Main theme 2: Democratization

Editorial focus: The democratization of technology as the shift in the application of specialized broadcast and cinema audiovisual technologies towards more mainstream use, making it more accessible to non-professional users both in the M&E industry and other verticals (Enterprise AV) using audio visual technologies.

Keywords: People, technology, markets.

Content chain: Create, Produce

The latest developments that are enhancing creativity, collaboration, and workflows at the front end of the BaM Content Chain®.

Sustainability: what progress is the industry making?

Deadline for finished materials: 14 March

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June 2025 – Q2

Main theme 1: Resilience

Editorial focus: We’ll cover tech and activities that boost business and technical resilience. This includes security, business and data protection, geographical diversification etc.

Keywords: Security, Business Continuity, Data Privacy, Disruption, Supply Chain, Standardization, Scarcity, Complexity, Interoperability etc.

Main theme 2: Video Game Industry Convergence

Editorial focus: The video game market is reported to account for $522.46b in annual revenue globally in 2025. Game engines have become powerful tools for 3D modelling and animation. Post production stands to benefit from Video Game Industry Convergence with MediaTech, as game engines have been a catalyst for the development of in-camera VFX workflows on LED volumes, and underpin a variety of other types of virtual production. This is extending the reach of technology and tools from the video game industry across the entire BaM Content Chain®.

Keywords: convergence, virtual production, 3D modelling, immersive, LED volumes, new applications.

Content Chain: Connect, Store, Support

The latest developments in the activities that enable the BaM Content Chain® – moving/delivering content; storing content throughout its lifecycle; monitoring, testing, communicating and running facilities.

Technology and Trends Roadmap – this is a vital tool for MediaTech suppliers and end-users in planning their strategies. We will explain the changes in this year’s update.

Sustainability: what progress is our industry making?

Enterprise AV: where MediaTech suppliers are entering parallel markets in search of growth and new opportunities.

Deadline for finished materials: 6 June

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September 2025 – Q3

Main theme 1: Efficiency & Sustainability

Editorial focus: We’ll cover tech and activities that boost efficiency. This includes automation, intelligence, supply chain management, cloud-based workflows etc. We’ll also look at sustainability in MediaTech.

Keywords: Speed, Supply Chain, Data, Intelligence, Cloud, SaaS, Pricing, Automation, Insourcing, Outsourcing, End-to-End, Best-of-Breed, CAPEX, OPEX, Sustainability, etc.

Main theme 2: Next Generation Talent

How is our industry supporting the drive to attract new talent and increase workplace diversity and inclusion?

Keywords: Talent, Skillsets, Workforce, Diversity etc.

Content Chain: Manage, Publish

The latest developments in managing and preparing completed content and its publication, including playout of linear and non-linear content; orchestrating the workflow and resources required.

Enterprise AV: where MediaTech suppliers are entering parallel markets in search of growth and new opportunities.

 

Deadline for finished materials: 22 August

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December 2025 – Q4

Main theme 1: Economics & Democratization

Editorial focus: We’ll cover tech and activities that boost revenue generation. This includes revenue creation and differentiation. We’ll also look at convergence between media, MediaTech and adjacent sectors.

Keywords: Direct-to-Consumer, Business Models, Economics, Revenue-Generating, R&D Investment, Convergence, Parallel Markets, Gaming, Consumer Experiences etc.

Main theme 2: Sustainability

Our home is under threat; what is our industry doing to protect our beautiful but fragile planet?

Content Chain: Monetize, Consume

The latest developments in managing rights and royalties, scheduling services, advertising, data aggregation and analysis. Enabling consumption of content on consumer-facing devices, apps, and platforms.

Enterprise AV: where MediaTech suppliers are entering parallel markets in search of growth and new opportunities.

 

Deadline for finished materials: 14 November

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*Please ensure you have full copyright clearance for all images supplied. Recently IABM has inadvertently fallen foul of international copyright law because an image supplied by an IABM member had not been authorised for publication. This resulted in IABM having to pay a fine, along with diverting scarce resources to deal with the claim.

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The media and entertainment landscape is undergoing a seismic shift. Artificial intelligence (AI) is shaping every aspect of content creation, production, and delivery, streamlining workflows, adding efficiencies and delivering better experiences for viewers. At IBC2024, the all-new AI Tech Zone in Hall 14, powered by the EBU, promises to be the place to cut through the hype and discover the impact AI can have now and in the future.

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In the evolving video streaming market, targeted advertising has become a critical component for monetization of OTT streaming services. As the demand for more engaging and effective advertising solutions grows, Click2, Broadpeak’s unique new interactive advertising feature, offers a unique proposition that caters to the needs of advertisers, video service providers, and viewers alike. Click2 opens a new type of ad inventory for video streaming service providers, helping them increase viewer engagement, boost monetization opportunities, and stay ahead of competitors.

 

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AVIXA® and IABM successfully hosted the UpStream Dubai event on 21 May 2024 at the Novotel DWTC. This event which is already popular in the UK was held for the first time in the Middle  Eastern region and is dedicated to the Pro AV industry, focusing on the latest advancements in capturing, storing, streaming, and distributing broadcast-quality content.

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In the dynamic landscape of online streaming, the battle for eyeballs and advertising revenue is fiercer than ever. As viewers continue to shift towards digital platforms, content providers face the challenge of not just delivering engaging content but also monetizing it effectively. In this realm, automation is emerging as a game-changer, particularly in the realm of ad insertion.

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In today’s dynamic video market, service providers have adapted and evolved their services in sync with the technology evolution in customer devices, mobility, and preferred ways to interact with entertainment content.

As a result of innovation and growth, some complexity and fragmentation have unavoidably occurred. For instance, IPTV over ABR services is run together with companion services on user-owned devices like connected TVs, phones and laptops – alongside value-added services, such as catch-up and start-over, live together with PVR, third-party AVOD, as well as targeted advertising.

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Sourcing – In or Out? It is a long cyclic debate within any business – whether it’s better to build or buy. Such discussions revolve around business investments, where any spending must be weighted alongside the value of IPR ownership.

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With the global economic headwinds pressuring all industries, media companies are strategizing about expanding their content’s reach, tapping new audiences, and driving more revenue streams.

Delivering super high-quality live video content swiftly, reliably, and on a large scale is non-negotiable. As media companies pivot to reach audiences across markets, they need the right network backbone to remain agile. However, many media organizations still rely on generic transport workflows for their premium content, missing out on the advantages of new, software-defined transport networks explicitly tailored for media.

Innovation in software-defined transport networks that are media-centric in nature renders these networks ready to meet the stringent quality, synchronization, and reliability requirements of the media industry. When it comes to valuable live content, media companies can’t compromise for anything less.

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The shift to CTV and advanced TV advertising is creating new challenges for advertising sales teams. These teams need to be able to sell and manage a wider range of ad products across a more complex ecosystem. They also need to be able to measure the results of their campaigns more accurately.

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In the early days of streaming, subscription costs were low, and viewers were spoilt for choice by series after endless series of top-quality content – think House of Cards, Orange is the New Black and Stranger Things to name just a few. It was this promise of low costs and a seemingly never-ending stream of top-quality content that helped to entice consumers away from cable TV. The steady growth in subscriber numbers allowed for an unprecedented number of new shows to be ordered, which in turn helped to bolster growth. Many dubbed this the era of Peak TV. Streaming services reached record breaking subscriber numbers in 2020 as a result of the pandemic. Netflix reportedly added an extraordinary 36 million subscribers in that period which led it to pass the 200 million mark for the first time.

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