The media and entertainment landscape is undergoing a seismic shift. Artificial intelligence (AI) is shaping every aspect of content creation, production, and delivery, streamlining workflows, adding efficiencies and delivering better experiences for viewers. At IBC2024, the all-new AI Tech Zone in Hall 14, powered by the EBU, promises to be the place to cut through the hype and discover the impact AI can have now and in the future.
Broadpeak Click2 – interactive advertising brought to Streaming
In the evolving video streaming market, targeted advertising has become a critical component for monetization of OTT streaming services. As the demand for more engaging and effective advertising solutions grows, Click2, Broadpeak’s unique new interactive advertising feature, offers a unique proposition that caters to the needs of advertisers, video service providers, and viewers alike. Click2 opens a new type of ad inventory for video streaming service providers, helping them increase viewer engagement, boost monetization opportunities, and stay ahead of competitors.
UpStream Dubai
AVIXA® and IABM successfully hosted the UpStream Dubai event on 21 May 2024 at the Novotel DWTC. This event which is already popular in the UK was held for the first time in the Middle Eastern region and is dedicated to the Pro AV industry, focusing on the latest advancements in capturing, storing, streaming, and distributing broadcast-quality content.
Akta – Revolutionizing video monetization: the power of automation in ad insertion
In the dynamic landscape of online streaming, the battle for eyeballs and advertising revenue is fiercer than ever. As viewers continue to shift towards digital platforms, content providers face the challenge of not just delivering engaging content but also monetizing it effectively. In this realm, automation is emerging as a game-changer, particularly in the realm of ad insertion.
Agama Technologies – Unify, simplify, and understand your data: how consolidation can streamline and empower your video services
In today’s dynamic video market, service providers have adapted and evolved their services in sync with the technology evolution in customer devices, mobility, and preferred ways to interact with entertainment content.
As a result of innovation and growth, some complexity and fragmentation have unavoidably occurred. For instance, IPTV over ABR services is run together with companion services on user-owned devices like connected TVs, phones and laptops – alongside value-added services, such as catch-up and start-over, live together with PVR, third-party AVOD, as well as targeted advertising.
Norigin Media – Sourcing: In or Out?
Sourcing – In or Out? It is a long cyclic debate within any business – whether it’s better to build or buy. Such discussions revolve around business investments, where any spending must be weighted alongside the value of IPR ownership.
Net Insight – Boosting monetization with media-centric video delivery networks
With the global economic headwinds pressuring all industries, media companies are strategizing about expanding their content’s reach, tapping new audiences, and driving more revenue streams.
Delivering super high-quality live video content swiftly, reliably, and on a large scale is non-negotiable. As media companies pivot to reach audiences across markets, they need the right network backbone to remain agile. However, many media organizations still rely on generic transport workflows for their premium content, missing out on the advantages of new, software-defined transport networks explicitly tailored for media.
Innovation in software-defined transport networks that are media-centric in nature renders these networks ready to meet the stringent quality, synchronization, and reliability requirements of the media industry. When it comes to valuable live content, media companies can’t compromise for anything less.
Matrix Solutions – The future of advertising sales: adapting to change and building success
The shift to CTV and advanced TV advertising is creating new challenges for advertising sales teams. These teams need to be able to sell and manage a wider range of ad products across a more complex ecosystem. They also need to be able to measure the results of their campaigns more accurately.
MainConcept – Can ad-funded services reinstate the golden age of streaming?
In the early days of streaming, subscription costs were low, and viewers were spoilt for choice by series after endless series of top-quality content – think House of Cards, Orange is the New Black and Stranger Things to name just a few. It was this promise of low costs and a seemingly never-ending stream of top-quality content that helped to entice consumers away from cable TV. The steady growth in subscriber numbers allowed for an unprecedented number of new shows to be ordered, which in turn helped to bolster growth. Many dubbed this the era of Peak TV. Streaming services reached record breaking subscriber numbers in 2020 as a result of the pandemic. Netflix reportedly added an extraordinary 36 million subscribers in that period which led it to pass the 200 million mark for the first time.
Chyron – The streaming shake-up: what’s next for media companies and tech vendors
The rise of the mega streamer has brought the broadcast media industry into a period of volatility, uncertainty, complexity, and ambiguity. The acronym VUCA first described the complex and challenging geopolitical situation in 1987 following the Cold War, and now aptly defines the current media landscape. It’s an environment characterized by volatility in that challenges are unexpected and sometimes incomprehensible; by uncertainty in that change may happen, or not; by complexity in that it is influenced by numerous variables; and by ambiguity in that causal relationships can be difficult or impossible to define.
