In the universe of video services, the abandonment rate is a key metric to take into account. It measures the number of users who unsubscribe from your service during a certain period of time.
Powered by the audience: How live producers can create deeper interactive viewing experiences
Did you know that 60% to 70% of viewers have a second screen device on them while watching live content? Social media has a huge impact on live productions.
The State of Content Protection Technologies
IABM carried out an in-depth survey on media companies’ preferred content protection strategies in Q3 2021 on behalf of Axinom, and produced an authoritative, in-depth report on the state of content protection technology based on full or partial responses from 137 content protection technology experts at media companies from around the world.
New Ad Technologies Heighten the Appeal of CTV-led Programming
The introduction of new ad formats on connected TV-led FAST platforms promise an ROI boost for content owners & advertisers, and a seamless viewing experience to consumers
MediaTech Radar: NAB Show 2022 Trends
MediaTech Radar is a bi-weekly newsletter put together by IABM’s Head of Knowledge Lorenzo Zanni. It focuses on a spotlight topic in MediaTech and reflects on a series of past, present, and future business developments in the industry. In this edition, our spotlight topic is NAB Show 2022 Trends.
In Conversation with Red Lorry Yellow Lorry
Martin Izzard (Head of Media & Entertainment, Red Lorry Yellow Lorry) discusses RLYL’s focus for 2022 including the return to tradeshows!
Creating Effective Data-Driven Marketing Campaigns
Webinar about making effective data-driven marketing campaigns
‘Stan’s Scoop’ – Technology Partnerships are the Key to Success
IABM research clearly shows that end-users more and more are partnering with suppliers to both transform their offerings and keep on the forward moving side of the technology curve. This also goes for suppler to supplier partnering, although this has been the status quo for decades within our industry.
Content Chain Trends: Content Distribution & Monetization
Highlights: The significant growth of streaming platforms has accelerated the adoption of different technology business models in distribution while hitting legacy revenues.
Digital Acceleration in Broadcasting
Digital acceleration is impacting every market and company in the world, and the Broadcasting industry is being particularly impacted. This industry is needing to adapt in two different ways at once: not just the way in which consumers discover and access the products and services but the actual media products themselves are becoming digital. This near-constant evolution and transformation is causing real disruption, whilst also welcoming a multitude of new opportunities.
