Two years ago, the onset of the pandemic forced businesses of every stripe to adapt very quickly to hybrid working practices, and employees who had previously been office-based were suddenly doing some or all of their work from home. Naturally, for the majority of media companies, the primary focus was on maintaining continuity of business against the backdrop of an unprecedented and rapidly shifting public health emergency.
NativeWaves Helps Redefine Fan Engagement At Live Sports Events
As the world embraces the 5G rollout, companies in many different industry sectors are seeing this new technology as a game changer that has the capacity to transform the digital experience.
UK’s Live + Wild 5G project takes technologies to the limit
The 18-month Live + Wild project recently completed its fifth and final 5G transportable mobile network test at yet another extreme UK location.
Avoiding Churn With Data-Driven Solutions
In the universe of video services, the abandonment rate is a key metric to take into account. It measures the number of users who unsubscribe from your service during a certain period of time.
Powered by the audience: How live producers can create deeper interactive viewing experiences
Did you know that 60% to 70% of viewers have a second screen device on them while watching live content? Social media has a huge impact on live productions.
The State of Content Protection Technologies
IABM carried out an in-depth survey on media companies’ preferred content protection strategies in Q3 2021 on behalf of Axinom, and produced an authoritative, in-depth report on the state of content protection technology based on full or partial responses from 137 content protection technology experts at media companies from around the world.
New Ad Technologies Heighten the Appeal of CTV-led Programming
The introduction of new ad formats on connected TV-led FAST platforms promise an ROI boost for content owners & advertisers, and a seamless viewing experience to consumers
MediaTech Radar: NAB Show 2022 Trends
MediaTech Radar is a bi-weekly newsletter put together by IABM’s Head of Knowledge Lorenzo Zanni. It focuses on a spotlight topic in MediaTech and reflects on a series of past, present, and future business developments in the industry. In this edition, our spotlight topic is NAB Show 2022 Trends.
In Conversation with Red Lorry Yellow Lorry
Martin Izzard (Head of Media & Entertainment, Red Lorry Yellow Lorry) discusses RLYL’s focus for 2022 including the return to tradeshows!
Creating Effective Data-Driven Marketing Campaigns
Webinar about making effective data-driven marketing campaigns