This narrative begins in 2006. One of the more forward-thinking European broadcasters began the search for a system to take their single national feed, that was funded through traditional ad break advertising, and produce just over 30 variants of this channel. Every channel (regional feed) would now include some regional advertising content, replacing the national advertising breaks at specific times of the day. Starfish Technologies was awarded the contract to design and supply this system. It was implemented using SDI based technology located at each of the regional distribution hubs, the majority of which were unmanned. This system worked well and generated a significant additional revenue stream, so the broadcaster requested an ‘upgrade’ to this system that would also enable local news bulletins and late changing schedules to be inserted into every regional feed. These requirements were best implemented by moving to a centralised architecture and building a complete regional channel system located at its main transmission centre. The first centralised Starfish Technologies system went live in 2009 and again proved reliable, commercially rewarding and with the significant benefit of providing viewers with locally relevant news content.
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There has never been a more fragmented and competitive communications landscape than what we have today. Not only are there more products and services than ever before but there are considerably more routes to market. On top of that we are also seeing increasingly sophisticated and nuanced relationships between products/services and the customer they are aiming to engage with. Trying to cut through all of this with effective communications can be quite a challenge. Not an impossible one, but a challenge nonetheless.
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Just as many companies have already done with business functions such as accounting, human resources, and IT, there are now very good reasons for outsourcing sales. It affords increased sales through rapid deployment and scalability; better overall risk management; and the ability to refocus existing resources on the core business, all of which result in a substantial increase in profitability.
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This report delves into one of the major long-term drivers of change in the media industry, identified by IABM in its Special Report published in September 2020: viewing technology only as an enabler. The research puts the spotlight on this specific structural driver of industry change, analyzing the ultimate business, technical and creative values that technology is enabling as well as one of the rising operating models behind them: the cloud model. Our main objective is decoding these topics to shed more light on the economics underpinning media factories.
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Download our guide to creating and delivering virtual or hybrid conferences and events - exploring cloud-based solutions, audience engagement strategy, and seamless production workflows.
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This is a collection of presentations that the IABM Insight & Analysis team delivered at at BaM LIVE!™ June 2021.
The presentation cover the topics listed below.
- Americas Regional Trends
- Digital Transformation in Media: The Stats
- Decentralized Production Models: Effects on Media Tech Investment
- Media Convergence: Current & Futuristic Perspectives
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We are joined by Tom McDonnell, CEO at Monterosa to hear how they create premium interactive experiences fast and at scale along with the biggest challenges that their clients in sport and media have faced over the last 15 months.
Tom tells us how their clients are able to generate new revenue streams along with their plans for the coming months and years.
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We are joined by Glenn Matchett, Managing Director at Grammatik Agency to discuss effective communication to ensure brand success. We discuss how the media tech industry will do business in a post-pandemic world and how the pandemic will further affect PR and marketing.
Glenn also talks to us about how important industry perception is and whether there is a particular strand of PR and marketing that works best or if a co-dependent message works better in the current climate.
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Advertisers are finding it increasingly important to embrace an expanding digital audio landscape. The 2021 Infinite Dial report shows significant growth in digital audio, estimating that in 2021, weekly online audio listeners will reach 193 million, or 68% of the US population, up from 169 million, or 60%, in 2020.
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Because WO Traffic – Radio Interchange was still in development when Townsquare converted to WO Traffic in 2016, Townsquare was faced with a choice.
They could either return to manual handling of their network/barter contracts, which was a daunting prospect, or find a system to handle their barter automatically. After considering their options, Townsquare contracted to use a third-party’s system to automate their barter processes, fully intending to use it as a permanent solution. Although that system served for years as an alternative to manual dubbing, scheduling, and affidavit completion, over time Townsquare experienced challenges with some aspects of using it, especially given their high barter and cash comp volume.
One challenge was the amount of manual work that was involved on the front end of the process. Townsquare had to individually build all of their network barter and cash comp orders into WO Traffic as placeholder contracts, making sure to keep up with constant changes, additions, and cancellations throughout the year. They then had to create materials and manually enter dayplaced (and often dayparted) material instructions into WO Traffic for each network order. Finally, the material numbers for each order had to be manually transferred to the third-party’s system for dubbing and affidavit completion. Townsquare estimates that the duplication of effort for the entire workflow consumed upwards of 2500 person-hours in a year, plus an additional four to six hundred hours spent every December entering new orders, or adjusting existing ones, to match the networks’ contracts for the following year.
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