There has never been a more fragmented and competitive communications landscape than what we have today. Not only are there more products and services than ever before but there are considerably more routes to market. On top of that we are also seeing increasingly sophisticated and nuanced relationships between products/services and the customer they are aiming to engage with. Trying to cut through all of this with effective communications can be quite a challenge. Not an impossible one, but a challenge nonetheless.
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Just as many companies have already done with business functions such as accounting, human resources, and IT, there are now very good reasons for outsourcing sales. It affords increased sales through rapid deployment and scalability; better overall risk management; and the ability to refocus existing resources on the core business, all of which result in a substantial increase in profitability.
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This Regional Trends Report provides insight into the latest broadcast and media industry developments for the Americas region.
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This report delves into one of the major long-term drivers of change in the media industry, identified by IABM in its Special Report published in September 2020: viewing technology only as an enabler. The research puts the spotlight on this specific structural driver of industry change, analyzing the ultimate business, technical and creative values that technology is enabling as well as one of the rising operating models behind them: the cloud model. Our main objective is decoding these topics to shed more light on the economics underpinning media factories.
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Download our guide to creating and delivering virtual or hybrid conferences and events - exploring cloud-based solutions, audience engagement strategy, and seamless production workflows.
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This is a collection of presentations that the IABM Insight & Analysis team delivered at at BaM LIVE!™ June 2021.
The presentation cover the topics listed below.
- Americas Regional Trends
- Digital Transformation in Media: The Stats
- Decentralized Production Models: Effects on Media Tech Investment
- Media Convergence: Current & Futuristic Perspectives
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Calculations of current and projected losses due to online video piracy keep going up. While pirate business models vary widely, the most successful ones revolve around websites that aggregate stolen video into legitimate-looking service offerings of on-demand and live content, mimicking a legal OTT or IPTV service provider. In this article we cover common forms of piracy and how professional video pirates find success. We also look at the crowded pool of amateur thieves that engage in illegal viewing through credential sharing and other means.
It has never been more important to not only understand the global trends of online video theft, but to determine the risks your content is facing and, most important of all, what can be done about it.
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In Q1 2021, factors such as increasing demand for consumer electronics contributed to causing a global shortage in the supply of components. This is part of a megatrend seeing COVID-19 producing distortions in the dynamics of supply and demand in different markets, which, according to analysts, may ultimately lead to inflationary pressures. In the case of consumer electronics, the move to remote working and the concurrent disruptions in global supply chains caused by COVID-19 may have produced an imbalance between demand and supply. Other areas such as labor markets are experiencing a similar trend - i.e., demand outstripping supply - due to factors such as unprecedented fiscal spending by governments. IABM conducted a poll on component shortages in April 2021 to measure the impact of this megatrend on the media technology industry. The poll's findings show that this is a serious issue for most media technology suppliers, and it is a global problem. Anecdotal research carried out by IABM highlighted that this is not a temporary situation but rather a structural shock that may have prolonged effects. PC manufacturers such as Dell, HP, and Lenovo highlighted this situation in their recent investor calls, pointing to record demand for consumer electronics as the main driver for this and warning about price increases as well as shipping delays due to component shortages.
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This Wednesday, Neil speaks to Shengli Han - Vice Chairman of the Board at Beijing Jetsen Technology Co. and Advisor at Black Dragon Capital. Shengli has extensive experience in managing international companies within the broadcasting industry, building up teams and advising in landmark mergers and acquisitions. Shengli speaks on how he got started in broadcasting, how the Chinese broadcasting industry has recovered from COVID-19 and what he envisions for the future of our industry.
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We are joined by Glenn Matchett, Managing Director at Grammatik Agency to discuss effective communication to ensure brand success. We discuss how the media tech industry will do business in a post-pandemic world and how the pandemic will further affect PR and marketing.
Glenn also talks to us about how important industry perception is and whether there is a particular strand of PR and marketing that works best or if a co-dependent message works better in the current climate.
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