Dell Technologies – Push and Pull Marketing, Content Mapping, Measuring Results

Dell Technologies – Push and Pull Marketing, Content Mapping, Measuring Results

Skip to content
IABM
Login / Register
The MediaTech Vantage account needs to be created. Please contact the administrator
Menu
  • Home
  • Join IABM
    • Join IABM
    • Benefit Comparison Grid
    • Global Engaged Partner Program
    • Affiliate Membership Program
    • Trade Show Support
    • IABM Member Companies
  • News
    • All News
  • Knowledge Hub
      • Topics
          • Topics
          • Ad Tech
          • Adjacent Markets
          • AI/ML, Data & Analytics
          • At-Home/Remote Production
          • Business Models
          • Cloud & Virtualization
          • Consumer Habits & Experiences
          • Data Privacy & Management
          • Digital & Social
          • Digital Transformation
          • Edge Computing
          • Financials, Investment & M&A
          • Imaging
          • Immersive
          • Insight & Analysis
          • IP Transport & Networking
          • Mobile
          • Next-Gen Hardware
          • Next-Gen Standards
          • OTT & Streaming Platforms
          • Programming & Creative
          • Rights & Legal
          • Sales & Marketing
          • Security
          • Skills & Education
          • Social Media
          • Supply Chain
          • Sustainability & Inclusion
          • Content Chain Elements
          • Create
          • Produce
          • Manage
          • Publish
          • Monetize
          • Connect
          • Support
          • Store
          • Consume
      • IABM Journal
          • Journal CoverJournal 131 Cover
          • Journal 132
          • Journal 131
          • Journal 130
          • Journal 129
          • Journal 128
          • Journal 127
          • Journal 126
          • Journal 125
          • Journal 124
          • Journal 123
          • Journal 122
          • Journal 121
          • View all
      • Spotlight Reports
  • MediaTech Intelligence
    • MediaTech Vantage
    • MediaTech Radar
    • Bespoke Research
  • Skills & Development
    • Training Courses
    • E-Learning Courses
    • Training Partners
    • Student Awards
  • Our Community
    • IABM Team
    • IABM Members’ Board
    • Member Councils
      • Americas’ Council
      • APAC Council
      • DACH Council
      • EMEA Council
      • UK Council
    • IABM Business Standard
    • Honorary Members
  • Events & CatchUp
    • Events Calendar
    • IABM Supported Events
    • NAB Show 2025 Content
    • In Conversation with
    • IABM 2024 Content
  • Technology
    • Technology & Trends Roadmap
    • Standards Monitoring Group
    • Standards Activities
  • BaM™ Shop Window
    • Search the BaM™ Shop Window
    • BaM™ Shop Categories
    • BaM™ Shop Window Product Submission
    • BaM™ Shop Window FAQ’s
    • BaM Content Chain
  • Dealer Directory

In Conversation With...

In-depth discussions with industry experts
Panels and 1-1 IABM TV interviews
To take part in an interview, email marketing@theiabm.org

Search the IABM Knowledge Hub


Tag: Digital Transformation

Dell Technologies – Push and Pull Marketing, Content Mapping, Measuring Results

In this IABM TV video, we catch up with Kami Periman, Senior Advisor, Solutions Marketing at Dell Technologies | Infrastructure Solutions Group for a detailed discussion around measuring ROI.

View More

Digital Transformation in M&E

This presentation from IABM's Annual AGM identifies the main digital transformation trends in M&E as well as the impact of COVID-19 on them.

View More

In The Hub Ep 41 – Signal Processing in Broadcasting – w/ Chris Shaw

This week, we're joined by Chris Shaw - COO at Cobalt Digital. Chris' achievements in the broadcasting industry are second to none, with his most recent appointment at Cobalt helping to future-proof the company's operations as the world recovers from COVID-19. In this episode, we discuss the latest developments in openGear technology, how Chris got his start in our industry and what he envisions for the future of broadcasting technology.

View More

In The Hub Ep 39 – Broadcasting Changes in Zimbabwe – w/ Daniel De Beer

In this week's episode, we're joined by Daniel De Beer of Solution Centre, based in Zimbabwe. Zimbabwe is currently embracing an exciting new chapter in broadcasting, with rapid growth and expansion of new channels. Daniel talks us through how Solution Centre has prospered in the region since 1997, how he personally got involved in our industry and what he envisions for the future of broadcasting.

View More

Sharpening your digital strategy

Marketing teams have transformed at pace over the last 12 months and adapted their strategies to ensure success in this new digital world.

View More

Adapting your marketing strategy for the future

Things will not return to ‘normal’ post-pandemic; in this session, insights from three experts will help you:
  • Recognize the trends and challenges
  • Understand changing customer personas and cultural analysis
  • Take a fresh look at your brand as an experience
  • Identify and capitalize on gaps and opportunities in the market

View More

Inside dock10 – the UK’s leading television facility and media services company

We spoke to Mark Senior, Chief Executive at dock10, about how dock10 has grown into the UK’s leading television facility and media services company since it opened its doors in 2011, how it coped with the pandemic-induced lockdowns, and its future plans.

View More

Enter Cloud 2.0

Over the past decade the media industry has hailed the adoption of the cloud as a way of introducing new efficiencies, as well as improving content protection and business continuity. For many media companies so far, the cloud has been all about storage. But of course, storing content is far from the only thing the media industry does. In some ways, the current iteration of the cloud, let’s call it Cloud 1.0, is not built for the needs of complex media workflows and what comes next must address these concerns. So where is cloud today and where is it heading, and could Cloud 2.0 be on the horizon?

View More

How to be a Successful Tech Leader

Ivanka Vassileva is CEO and co-founder of systems integration specialist PBT EU, offering customised solutions to the broadcast, media, and AV language services industries. Products include the EXEcutor™ broadcast server line, subtitling platform SubtitleNEXT, and Profuz Digital’s business process management system LAPIS.

View More

Designing Virtual Media Supply Chains

While it is generally acknowledged that the broadcast industry roadmap leads to a fully IP-based infrastructure, there is still plenty of uncertainty regarding the exact route that will be taken to get there. Currently the industry can be characterised as being in an extended implementation phase which concurrently overlaps with the R&D efforts necessary to make IP workflows optimised throughout an organisation.

View More

Posts pagination

Previous page Page 1 … Page 13 Page 14 Page 15 … Page 19 Next page

IABM Platinum Members

IABM Gold Members

IABM
View all Members

Connect. Support. Inform

  • twitter_icon
  • ln_icon

  • About Us
  • Contact Us
  • IABM Privacy Policy
  • IABM Cookie Policy

© 2025 IABM IABM is company limited by guarantee. Registered in England No: 5262009. Registered Office: IABM, 5 Deansway, Worcester, WR1 2JG

X