With the global economic headwinds pressuring all industries, media companies are strategizing about expanding their content’s reach, tapping new audiences, and driving more revenue streams.
Delivering super high-quality live video content swiftly, reliably, and on a large scale is non-negotiable. As media companies pivot to reach audiences across markets, they need the right network backbone to remain agile. However, many media organizations still rely on generic transport workflows for their premium content, missing out on the advantages of new, software-defined transport networks explicitly tailored for media.
Innovation in software-defined transport networks that are media-centric in nature renders these networks ready to meet the stringent quality, synchronization, and reliability requirements of the media industry. When it comes to valuable live content, media companies can’t compromise for anything less.
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The media and entertainment landscape is changing rapidly, driven by increased fragmentation and growing competition. On top of constant pressure to report positive revenue growth with limited staffing and resources amid macro-economic challenges, streaming services need to be more flexible than ever to drive business success. Today, experimenting with multiple cost points, service tiers, and viewing models like SVOD, AVOD, and FAST is paramount to attracting and growing the widest audience possible.
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The rise of the mega streamer has brought the broadcast media industry into a period of volatility, uncertainty, complexity, and ambiguity. The acronym VUCA first described the complex and challenging geopolitical situation in 1987 following the Cold War, and now aptly defines the current media landscape. It’s an environment characterized by volatility in that challenges are unexpected and sometimes incomprehensible; by uncertainty in that change may happen, or not; by complexity in that it is influenced by numerous variables; and by ambiguity in that causal relationships can be difficult or impossible to define.
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The media industry has undergone a tectonic shift in its operations, driven by the rapid evolution of digital technology and an increasing slew of viewing platforms. To address the evolving need to serve more audiences across more devices, media companies have increasingly relied on custom scripts to shoehorn highly complex packaging and distribution requirements into platforms that weren’t originally designed for such purposes.
There is a smarter, more efficient approach to ensuring your media operations pivot quickly with your audiences’ demands: no-code/low code media supply chain platforms. These offer a compelling alternative to traditional custom scripting, delivering improved productivity, agility, and scalability in content management and distribution.
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Josh Arensberg was elected Chair of the IABM Members’ Board in July this year. We asked him to share his vision for where he sees IABM – and our industry – heading.
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As the telecommunications landscape continues to evolve rapidly, telcos face a multitude of challenges. These challenges, if not addressed strategically, can compromise customer satisfaction, inflate operational expenses, and hamper operational efficiency. One of the primary pain points driving these difficulties is the management and delivery of high-quality video experiences to end users. Here, we will look at how a video quality of experience monitoring solution, like that offered by Agama Technologies, can address these critical issues.
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Sustainability is undeniably a pressing concern within the video streaming industry, and the latest data about emissions generated by the sector underscores the urgency of addressing its environmental impact. As has been widely quoted, with between 2% and 4% of global energy usage accounted for by ICT and with more than 70% of internet traffic associated with video, it is clear that improving our energy footprint can have a significant impact on the problem overall.
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If you’ve been paying attention to the conversation around production rooms, “cloud” is everywhere, especially the benefits. But just because we talk about the benefits of going cloud, it doesn’t mean it’s a one-size-fits-all solution.
Different productions have different needs, from the size of what’s being captured to the size of the team working on it. Not only that but transitioning to cloud can sometimes entail changing from hardware to software and adapting to a new way of doing things.
To make a leap to cloud production and make it truly work for you, some considerations must be made.
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Intigral, the media arm of STC Group and leading provider of digital entertainment and sports solutions in the Middle East and North Africa region, has selected the VisualOn Optimizer to optimize CDN bandwidth and storage cost while maintaining and improving the end-user video quality for VoD network.
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I think most people would agree that we have seen more change in the broadcast industry over the past couple of years than we have for a long time. The accelerated shift to the cloud, transition to more ad-funded services than ever before, coupled with an evolution in consumption trends, are all having an impact throughout the entire industry, changing the way content is produced, managed, and distributed.
This is also causing significant challenges and complexities specifically for playout for a number of reasons.
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